PlayStation explores the emotive response to games
In another grandstanding spot, this time looking at the power of the 'Pro' iteration of the PS4, Frédéric Planchon floods a city.
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company Academy
- Director Frederic Planchon
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Credits
powered by
- Agency adam&eveDDB/London
- Production Company Academy
- Director Frederic Planchon
- Production Company Iconoclast UK
- Edit Assistant The Assembly Rooms
- Post Production The Mill/London
- Sound Design 750mph
- Production Service Radioaktive Film
- Executive Producer Medb Riordan
- Producer Dulcie Kellett
- Production Manager Gemma Priggen
- DP Justin Brown
- Editor Sam Rice-Edwards
- Post Producer Clare Melia
- 2D Lead Gary Driver
- 3D Lead Sam Driscoll
- Colourist Fergus McCall
- Sound Designer Sam Ashwell
- Assistant Editor Marnie Clark
- Chief Creative Officer Richard Brim
- Chief Production Officer Anthony Falco
- Creative Darren Beresford
- Creative Richard Gayton
- Designer Scott Silvey
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Producer Charlotte Wickens
- Senior Producer Michael MacMillan
Credits
powered by
- Agency adam&eveDDB/London
- Production Company Academy
- Director Frederic Planchon
- Production Company Iconoclast UK
- Edit Assistant The Assembly Rooms
- Post Production The Mill/London
- Sound Design 750mph
- Production Service Radioaktive Film
- Executive Producer Medb Riordan
- Producer Dulcie Kellett
- Production Manager Gemma Priggen
- DP Justin Brown
- Editor Sam Rice-Edwards
- Post Producer Clare Melia
- 2D Lead Gary Driver
- 3D Lead Sam Driscoll
- Colourist Fergus McCall
- Sound Designer Sam Ashwell
- Assistant Editor Marnie Clark
- Chief Creative Officer Richard Brim
- Chief Production Officer Anthony Falco
- Creative Darren Beresford
- Creative Richard Gayton
- Designer Scott Silvey
- Executive Creative Director Antony Nelson
- Executive Creative Director Mike Sutherland
- Producer Charlotte Wickens
- Senior Producer Michael MacMillan
Ella Fitzgerald and Justin Timberlake probably weren't referring to their latest playthrough of Tomb Raider when they sang Cry Me A River, but, if the torrent caused by a gamer's experience in this latest spot for PlayStation goes to show, they might as well have been.
Exemplifying the heft provided by the PS4's 'Pro' iteration, Feel the Power of Pro, adam&eveDDB's latest in the current string of big-budget, big-concept executions for the brand provides a slower-paced wave of emotive imagery, flooding the screen (for want of a less on-the-nose phrase) with shots of a world submerged in water.
Climaxing on the source of the overflow - a gamer's single tear whilst playing Hideo Kojima's latest mind-bender, Death Stranding - Academy's Frédéric Planchon's gorgeous-looking film makes for a slightly more cerebral spot than we're used to from the gaming sector.
You can check out the previous two film's in the recent series here:
Sony – It's Time To Play
Sony – Playstation Now
