Piraeus Bank x NN Hellas cast a discombobulated cockerel
Day becomes night and night becomes day for the residents of a sleepy town dictated by the regime of an unruly rooster.
Credits
powered by- Agency The Newtons Laboratory/Athens
- Production Company Boo Productions
- Director Vasilis Katsoupis
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Credits
powered by- Agency The Newtons Laboratory/Athens
- Production Company Boo Productions
- Director Vasilis Katsoupis
- Post Production Boo Productions
- Post Production Imagina pictures
- Sound Bounce Music & Sound
- Art Director Vangelis Kirozis
- DP Evaggelos Polichronopoulos
- Post Production Antonis Ksenos
- Creative Director Vangelis Tolias
- Head Creative Director Andreas Gregoriades
Credits
powered by- Agency The Newtons Laboratory/Athens
- Production Company Boo Productions
- Director Vasilis Katsoupis
- Post Production Boo Productions
- Post Production Imagina pictures
- Sound Bounce Music & Sound
- Art Director Vangelis Kirozis
- DP Evaggelos Polichronopoulos
- Post Production Antonis Ksenos
- Creative Director Vangelis Tolias
- Head Creative Director Andreas Gregoriades
In a playful spot for Piraeus Bank and NN Hellas' health insurance policies, The Newtons Laboratory metaphorically illustrates the unpredictable nature of the times we live in, with a rooster that wakes the city at night and upheaves its daily routine.
Directed by Vasilis Katsoupis through Boo Productions, the story follows the town’s residents as they abide by the rooster's rules and learn to deal with the challenges of their new reality, trying their hardest to keep the most important aspects of their life stable.
One morning, they wake to the sight of sunlight pouring through the curtains, relieved that the cockerel's temporary moment of madness has come to a close, and normal life resumes. The moral of the spot is that when we keep ourselves and our family healthy, we can deal with any situation.