Pinterest's voyage of discovery

Pinterest has unveiled a new campaign at the point where people are re-evaluating their post-pandemic lives and how they might spend their time. 

As we emerge from a year of apprehension, perseverance and no small amount of just sitting around, Pinterest’s antidote is to try something new because, as the campaign says, “You just might surprise yourself”. Created by Droga5 New York and directed by Yann Demange through Reset, the spot, called Discovery, takes the audience on a fast-paced journey of exploration, focusing on one woman’s discovery before branching out into an energetic thread of other characters' experiences. The spot sheds light on how Pinterest can feed people new and exciting ideas to act on, and where they can find and shape things that they enjoy doing.

“There’s a unique aspect to Pinterest in how all our browsing ultimately leads to a real-world action in our lives," says Juliana Cobb, Executive Creative Director at Droga5. "You find it on Pinterest, then you go do it. No other platform is so specifically designed to enable that aspect, and that’s the part that people feel the most gratified by.”

“We give our time up so freely to things that give us nothing in return, mindlessly scrolling feeds, fishing for likes or retweets," adds Droga5 Creative Director, Tom McQueen. "Pinterest is an open invitation to reclaim some of that time and invest it in discovering something new. Here, you can peel back layer after layer of ideas, follow new and exciting threads until you end up somewhere unexpected but totally right for you. We wanted to translate this surprising journey on the platform and bring to life all the wonderful ideas Pinterest feeds people to act on.”