Philadelphia spreads the love
Philadelphia aims to nourish friendship moments as it celebrates spreading the love in a new global campaign.
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Credits
powered by
- Agency Ogilvy/London
- Production Company Academy
- Director Vince Squibb
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Credits
powered by
- Agency Ogilvy/London
- Production Company Academy
- Director Vince Squibb
- Edit House The Quarry
- Post Production Electric Theatre Collective
- Audio Company Bark Soho
- Music Theodore Music
- Chief Creative Officer Jules Chalkley
- Deputy Executive Creative Director Sam Cartmell
- Design Executive Creative Director Dave Towers
- Designer Jo Glover
- Producer Dave Birchall
- Editor/Partner Paul Watts
- Editor Sam Jones / (Editor)
- Assistant Editor Christina Hill
- Colorist Luke Morrison
- Executive Producer Oliver Whitworth
- VFX Supervisor David Filipe
- Sound Designer Markus Ffitch
- Music Supervisor David Bass / (Music Supervisor)
Credits
powered by
- Agency Ogilvy/London
- Production Company Academy
- Director Vince Squibb
- Edit House The Quarry
- Post Production Electric Theatre Collective
- Audio Company Bark Soho
- Music Theodore Music
- Chief Creative Officer Jules Chalkley
- Deputy Executive Creative Director Sam Cartmell
- Design Executive Creative Director Dave Towers
- Designer Jo Glover
- Producer Dave Birchall
- Editor/Partner Paul Watts
- Editor Sam Jones / (Editor)
- Assistant Editor Christina Hill
- Colorist Luke Morrison
- Executive Producer Oliver Whitworth
- VFX Supervisor David Filipe
- Sound Designer Markus Ffitch
- Music Supervisor David Bass / (Music Supervisor)
A new campaign for the cream cheese brand has been released in which friendships are celebrated in a 45-second film that shows a lifelong friendship sparked and sustained by little moments of connection over bites of Philly.
Called You’ve Got a Friend in Philly and created by WPP’s All Star Team, led out of Ogilvy UK and supported by INGO, VMLY&R Italy and Ogilvy Madrid, the campaign draws upon research by Ogilvy’s behavioural science team, aiming to bring alive the insight that Philadelphia is seen as an inherently comforting and social way to connect.
In the spot, directed by Vince Squibb through Academy, we see two young girls meet for the first time, sharing some Philadelphia, then we witness them as they get older - cutting their own hair, being students, having arguments and getting married - all set to the sound of David Essex's Hold Me Close.
“Ogilvy discovered that hidden in our namesake city of Philadelphia, among the letters, was something special," said Derya Seyman, Philadelphia's Head of Brand Equity Europe."‘Philia’ is an ancient word for the love we have for our friends. The Ancient Greeks thought this love was more important than romance or family, but modern life has stretched us thin, leaving our friendships de-prioritised and millennials feeling lonelier than ever. Deeply rooted in its heritage, we all agreed that Philadelphia could remind people to break bread with their friends.”
“Friendships define us. But, overwhelmed by devices, platforms and noise, friendships are in crisis," added Jules Chalkley, Chief ECD at Ogilvy UK. "It has never been more crucial to appreciate and celebrate those around us that make us feel seen, heard, sane, loved and cheerful. You’ve Got a Friend in Philly is a campaign for our chosen family, leveraging craft, creativity and science to create impact."
