Pharrell and DIVISION find new form in an old trope
Set around a gigantic digital zoetrope (created by the mega-minds at ETC), François Rousselet's video for Pharrell Williams, Tyler, The Creator and 21 Savage's collab Cash In Cash Out sees some neat animation portray a lavish lifestyle.
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Credits
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- Production Company Division/France
- Director Francois Rousselet
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Credits
powered by
- Production Company Division/France
- Director Francois Rousselet
- Animation/VFX Electric Theatre Collective
- Producer Jules De Chateleux
- Head of CG Greg McKneally
- Colorist Connor Coolbear
- Editor Nicolas Larrouquere
Credits
powered by
- Production Company Division/France
- Director Francois Rousselet
- Animation/VFX Electric Theatre Collective
- Producer Jules De Chateleux
- Head of CG Greg McKneally
- Colorist Connor Coolbear
- Editor Nicolas Larrouquere
The zoetrope, one of the oldest forms of animation, has had a fun renaissance of late with gigantic 3D offerings from animation studios Pixar and Studio Ghibli substituting the drum and slits for strobe lighting and flair.
Taking the cyclical nature of the form and rendering it digitally (thanks to ETC) in a deliciously tactile manner is François Rousselet's video for Pharrell Williams, Tyler, The Creator and 21 Savage's latest track, Cash In Cash Out.
Featuring each artist enjoying the fiscal fruits of their labour, the DIVISION director's film captures the magic of the optical illusion with close-up studies set in contrast to wide shots showing the piece in action. The only question is, where/how can we see it in real life?
