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H&M – The Dentist

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SNL alumnus and future Mr Kardashian, Pete Davidson, is already known for his easy-going style and schlubby charm.

However, in this new pair of spots for H&M, Davidson is upping the duds, be it wearing a suit to the Dentist or a snazzy shirt for an avian Encounter.

Playing off the reliability of its star, the Wear That Feeling campaign, from B-Reel Stockholm and Anonymous Content director Tim Godsall, eschews the catwalk for something more witty, warm and likeable.

H&M – The Encounter

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“We are thrilled to be teaming up with Pete Davidson for this H&M Man campaign," says Oskar Spångberg, Global Head of Marketing & Communication H&M Man. "Pete’s wit and bold personal style embodies what H&M Man stands for – that everyone should be able to feel confident in their personal style” 

Afshin Moeini & Christian Poppius, Creative Directors at B-Reel, Stockholm added: “Clothes don’t just make the man, they make the man feel. Throwing on your favourite jacket or sneakers is the quickest way to give yourself a confidence boost. 

"That’s what Wear that feeling is all about.”

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