Petco's paws for thought
The American pet supplies retail chain launches a playful series of animated films giving personality and voice to its beloved brand characters.
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Credits
View on- Agency Howatson+Company/Sydney
- Creative Director Kate Napier
- Chief Creative Officer Gavin Chimes
- Group Creative Director Chris Cheeseman
- Group Creative Director Simon Friedlander
- Senior Creative Maddy Semit
- Creative William Loveder
- Creative Phoebe Gribble
- Creative Olive Jones-Evans
- Producer Charlotte Breene
- Head of Design Trent Michael
- Senior Editor Kyle Brandse
- Senior Editor Fraser Kelton
- Editor Justin O’Donnell
- Head of Post Production King Yong
- VFX Lead Kyle Brandse
- Colorist Fraser Kelton
- Colorist Justin O’Donnell
- Head of Music and Sound Shane Vancuylenberg
- Sound Designer Robbie Balatincz
- Composer Robbie Balatincz
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Howatson+Company/Sydney
- Creative Director Kate Napier
- Chief Creative Officer Gavin Chimes
- Group Creative Director Chris Cheeseman
- Group Creative Director Simon Friedlander
- Senior Creative Maddy Semit
- Creative William Loveder
- Creative Phoebe Gribble
- Creative Olive Jones-Evans
- Producer Charlotte Breene
- Head of Design Trent Michael
- Senior Editor Kyle Brandse
- Senior Editor Fraser Kelton
- Editor Justin O’Donnell
- Head of Post Production King Yong
- VFX Lead Kyle Brandse
- Colorist Fraser Kelton
- Colorist Justin O’Donnell
- Head of Music and Sound Shane Vancuylenberg
- Sound Designer Robbie Balatincz
- Composer Robbie Balatincz
In collaboration with agency Howatson+Company, American pet supplies retailer Petco steps inside the minds of its brand mascots in this entertaining new campaign.
At the heart of the campaign is a series of short, 3D animated films featuring Petey the dog and Bernadette the cat. The charming, characterful scripts tap into the quirks and habits pet owners know and love, turning simple, stripped-back animations into comedic and loveable stories.
Crafted by +Co, the campaign uses a custom technical pipeline combining 3D modelling, 2D animation, VFX and bespoke generative AI tools to bring the pets to life across a range of films and social content.
Credits
View on- Agency Howatson+Company/Sydney
- Creative Director Kate Napier
- Chief Creative Officer Gavin Chimes
- Group Creative Director Chris Cheeseman
- Group Creative Director Simon Friedlander
- Senior Creative Maddy Semit
- Creative William Loveder
- Creative Phoebe Gribble
- Creative Olive Jones-Evans
- Producer Charlotte Breene
- Head of Design Trent Michael
- Senior Editor Kyle Brandse
- Senior Editor Fraser Kelton
- Editor Justin O’Donnell
- Head of Post Production King Yong
- VFX Lead Kyle Brandse
- Colorist Fraser Kelton
- Colorist Justin O’Donnell
- Head of Music and Sound Shane Vancuylenberg
- Sound Designer Robbie Balatincz
- Composer Robbie Balatincz
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Howatson+Company/Sydney
- Creative Director Kate Napier
- Chief Creative Officer Gavin Chimes
- Group Creative Director Chris Cheeseman
- Group Creative Director Simon Friedlander
- Senior Creative Maddy Semit
- Creative William Loveder
- Creative Phoebe Gribble
- Creative Olive Jones-Evans
- Producer Charlotte Breene
- Head of Design Trent Michael
- Senior Editor Kyle Brandse
- Senior Editor Fraser Kelton
- Editor Justin O’Donnell
- Head of Post Production King Yong
- VFX Lead Kyle Brandse
- Colorist Fraser Kelton
- Colorist Justin O’Donnell
- Head of Music and Sound Shane Vancuylenberg
- Sound Designer Robbie Balatincz
- Composer Robbie Balatincz
