Pepsi's Super Bowl call to action

Pepsico – The Call

Credits

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Agency Client Direct
Production Company RadicalMedia/USA
Director F Gary Gray

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Credits

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Agency Client Direct
Production Company RadicalMedia/USA
Director F Gary Gray
Executive Producer Jim Bouvet
Producer Roc Nation
Editing Cabin Editing Company
VFX Company The Mill/Los Angeles
VFX Supervisor Ajit Menon

Sound Design Barking Owl
Sound Design BASSic Black Entertainment
Assistant Editor Talia Pasqua
Assistant Editor Dominique Machain
Editor Robert Lopuski
VFX Senior Producer Warwick Hewett
VFX Executive Creative Director Gavin Wellsman
VFX Supervisor Alexander Candlish

Shoot Supervisor Simon Holden
2D Lead Artist Steve Cokonis
Colorist Paul Yacano
2D Lead Artist Andre Vidal
2D Lead Artist Renjinth IR
3D Lead Artist Matt Bohnert
Animation Supervisor Jacob Bergman
DP Paul Cameron

Production Designer Dominic Watkins
Executive Producer Neil Goldberg
Producer Kimera Rosen
Talent Mary J Blige
Talent Calvin Broadus Jr (Snoop Dogg)
Talent Marshall Bruce (Eminem) Mathers III
Talent Kendrick Lamar
Talent Andre (Dr Dre) Young | (Talent)

Post Producer Esther Gonzalez

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Excitement levels are pretty high for this year's Super Bowl Halftime Show, with icons Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar coming together to create (according to an excitable press release) "what could be the greatest 12 minutes in music entertainment the world has ever seen".

Tickling the anticipation further is the super-slick, sumptuous hype-film from Straight Outta Compton/Friday director F. Gary Gray, which sees each of the stars answering The Call from their distinctive environments to unite for the big game.

Merging together quintessential tracks from each of the artists, the film, created in-house at Pepsi in collaboration with RadicalMedia, offers enjoyably overblown views of each character, from Eminem having a lyric-spitting battle with a younger version of himself to Kendrick Lamar channelling his inner Stephen J. Cannell whilst jotting down thoughts.

“It was critical that we tell this story in an authentic way," comments said Todd Kaplan, VP of Marketing at Pepsi, "so we partnered with the creative genius of both F. Gary Gray and Adam Blackstone to deliver this impactful piece of content.

"The trailer will be available on our Pepsi Super Bowl Halftime Show app along with a range of behind the scenes footage, fan giveaways, and so much more to ensure fans continue to get hyped for the show in the coming weeks.”