Pepsi takes a leap of faith
A young woman makes an instant love connection as she ends her commute, prompting her to jump across a channel, heart-first.
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Credits
powered by
- Agency BBDO/Mexico City
- Production Company Oriental Films
- Director Alaska
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Credits
powered by
- Agency BBDO/Mexico City
- Production Company Oriental Films
- Director Alaska
- Chief Creative Officer Ariel Soto
- Copywriter Rodrigo Gonzalez
- Copywriter Benjamin Pedrero
- Copywriter Agustin Orueta
- Executive Producer Mauricio Clavijo
- Music Producer Rodrigo Barbera
- Sound Mauricio Clavijo
- DP Agustin Claramunt
- Art Director Sindo Angelmo
- Editor Kaue Cabrera
Credits
powered by
- Agency BBDO/Mexico City
- Production Company Oriental Films
- Director Alaska
- Chief Creative Officer Ariel Soto
- Copywriter Rodrigo Gonzalez
- Copywriter Benjamin Pedrero
- Copywriter Agustin Orueta
- Executive Producer Mauricio Clavijo
- Music Producer Rodrigo Barbera
- Sound Mauricio Clavijo
- DP Agustin Claramunt
- Art Director Sindo Angelmo
- Editor Kaue Cabrera
Nevermind the gap - when it comes to love sometimes you need to just leap Into The Void.
As a young woman walks off a ferry she brushes past another woman, and an immediate, unmistakable love connection occurs. She has one second to make a choice, and she tumbles into a free-fall, imagining falling to the ground among pink-tinged cloud, surrounded by other lovers. In a second she’s back, and she runs after the ferry, making a flying leap towards it, absolutely full of love.
The ad is so intense and emotionally charged that it feels like a much bigger story than into 90-second runtime. Directed by Alaska, produced by Oriental Films and helmed by BBDO Mexico City, Into the Void is bright and charming, an ad that relies on emotional investment and immediately relatable characters.
