Pepsi invites fans to score with Pogba

It’s a combo move, and Pogba is looking for you! 

Pepsi is teaming up with Pizza Hut and KFC to bring even more fun to the final days of the UEFA championship. With the release of Score with Pogba, an augmented reality game created with Pizza Hut and starring professional superstar footballer Paul Pogba, players control the Pogba 3D Avatar dribbling the ball, weaving left and right, and sliding under obstacles with the goal of going the distance. 

The AR game, an updated take on a classic runner game, is the latest example of PepsiCo’s success bringing global brands together with its roster of pro athletes and stars to create unparalleled experiences for fans.

“At every turn, we try to make the Pizza Hut experience as customer-centric as possible and our AR game with Pepsi, which puts fans in the player’s shoes, is an extension of that commitment,” said Courtney Vogel, Chief Transformation Officer Pizza Hut International. “Through our beverage partnership with PepsiCo, we're able to access the incredible talents of Paul Pogba to deliver fun content for fans of the most popular sport in the world.”

Score with Pogba lets you become the coach of one of the world’s most popular footballers through product-placed QR codes on social media platforms, branded products and points of sale, consumers in more than 20 countries can scan the code via their mobile devices or go to scorewithpogba.com to play the game. The farther your Pogba 3D Avatar runs and the more Pizza Hut pizzas and Pepsi you collect, the higher your score. Each score lands the player a place on the leaderboard with potential bragging rights and the option to create and share a custom player card of game stats on social.

While Pepsi has a longstanding relationship with Pogba, this is the first effort that puts him in a standalone video game where he is the star.