Pepco’s spiteful sister act
The Polish discount variety store’s seasonal spot wittily probes what can often be the dark side of Christmas – family!
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Credits
powered by
- Agency DDB/Warsaw
- Production Company Dynamo Film
- Director Paco
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Credits
powered by
- Agency DDB/Warsaw
- Production Company Dynamo Film
- Director Paco
- Post Prodcution Televisor
- Sound Ztudio i Burza
- Executive Creative Director Maciek Waligora
- Art Director Monika Duch
- Copywriter Maria Socha
- Producer Katarzyna Brylka
- Producer Maciej Maciantowicz
- Producer Natalia Strzalkowska
- Production Designer Robert Dabrowski
- DP Adri Del Val
- Editor Giacomo Prestinari
- Colorist Xavi Santolaya
- Sound Designer Mateusz Burzynski
- Prodcuer Marta Majewska
Credits
powered by
- Agency DDB/Warsaw
- Production Company Dynamo Film
- Director Paco
- Post Prodcution Televisor
- Sound Ztudio i Burza
- Executive Creative Director Maciek Waligora
- Art Director Monika Duch
- Copywriter Maria Socha
- Producer Katarzyna Brylka
- Producer Maciej Maciantowicz
- Producer Natalia Strzalkowska
- Production Designer Robert Dabrowski
- DP Adri Del Val
- Editor Giacomo Prestinari
- Colorist Xavi Santolaya
- Sound Designer Mateusz Burzynski
- Prodcuer Marta Majewska
Created by DDB/Warsaw and directed by Paco, through Dynamo, this fun campaign examines one of the layers of discomfort beneath the festive façade – what happens when rivalrous siblings are forced to spend time under one roof.
Following the tussles between two very different sisters, the film As I Want features icy glances exchanged over iced gingerbread, comparisons between kids and pets and – that classic old Christmas chestnut – who has brought the best stuff for mum and dad.
But ultimately it seems an exchange of well-chosen presents between the two melts away the conflict, proving that the real gift, beneath the fancy wrapping paper, is shared connections and the history that bind family together.
