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Scalapay – Take Your Time to Enjoy, Take Your Time to Pay

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If you find your desire to purchase lovely things outpaces your desire to fund them, Scalapay’s delayed remuneration arrangement might be right up your strasse. 

Promoting a fee-free, split-payment solution in three-monthly instalments, this elegant ad, Take Your Time to Enjoy, Take Your Time to Pay, suggests the procrastination of payment gives you the means to buy better, high-quality products rather than procuring tat in a hurry. 

Created by Paris agency Buzzman, and directed by Matvey Fiks, through Birth, it uses keyed out slow motion to depict a range of sophisticated characters caught in the midst of contemplating their fine purchases. Their moments of calm and contemplation are imagined as a peaceful pauses in time, while they're surrounded by frenzy.

Shot in cinematic 35mm, it’s scored with a popular Italian song, Stasera Canto, by Natalino Otto, who founded the swing genre in Italy in the 30s and 40s. Classy.

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