L’Armée du Salut shows the suffocating reality of homelessness
Created by VML Paris and directed by Truman & Cooper, this dystopian city squeezes the life out of a frantic man.
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Credits
View on- Agency VML/Paris
- Production Company La Pac
- Director Truman & Cooper
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Credits
View on- Agency VML/Paris
- Production Company La Pac
- Director Truman & Cooper
- CEO Jerome Denis
- Producer Helene Segol
- Post Production Firm Studio
- Head of Post Production Laurence Lelong
- Post Producer Jeremie Oiry
- Sound The (Music & Sound)/Paris
- Chief Creative Officer Dimitri Guerassimov
- Executive Creative Director Adrien Mancel
- Executive Creative Director Paul-Emile Raymond
- Art Director Julien Chesne
- Copywriter Eric Auvinet
- Producer Nicolas Gilliot
- Production Designer Louis Euiyop Jung
- DP Cesar Decharme
- Editor Edouard Mailaender
- Flame Artist Anthony Lestremau
- Colorist Nicolas Gautier
- Music Arthur Simonini
- Music Adrien Soleiman
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Credits
powered by- Agency VML/Paris
- Production Company La Pac
- Director Truman & Cooper
- CEO Jerome Denis
- Producer Helene Segol
- Post Production Firm Studio
- Head of Post Production Laurence Lelong
- Post Producer Jeremie Oiry
- Sound The (Music & Sound)/Paris
- Chief Creative Officer Dimitri Guerassimov
- Executive Creative Director Adrien Mancel
- Executive Creative Director Paul-Emile Raymond
- Art Director Julien Chesne
- Copywriter Eric Auvinet
- Producer Nicolas Gilliot
- Production Designer Louis Euiyop Jung
- DP Cesar Decharme
- Editor Edouard Mailaender
- Flame Artist Anthony Lestremau
- Colorist Nicolas Gautier
- Music Arthur Simonini
- Music Adrien Soleiman
The old adage goes, “a picture paints a thousand words”, and in the case of this powerful film by VML Paris for L’Armée du Salut, a visual metaphor paints more than just a painful picture.
In Vivre dans la rue, c’est mourir dans la rue [Living on the streets means dying on the streets], a desperate man tries to escape a city that is seemingly constricting around him.
Directed by Truman & Cooper through La Pac, the film’s oppressive cinematography and haunting rendition of Happy Birthday To You lend it a horror-tinged tone that matches the weight of its message.
“To illustrate the tragic and fatal nature of life on the streets, we created a dystopian and unsettling urban world," explains Anthony Jorge [Truman & Cooper]. "The challenge in the staging was to keep this fantastical environment in constant tension with a raw, real, and tangible presence, so that it never lets us forget that this nightmare is truly lived by those experiencing homelessness.”
