Passion directors make a Big Impact for Honest Tea

This whimsical stop-motion spot for Honest Tea is so tactile and textured you'll want to reach out and stroke the screen.

Created by New York shop Partners & Spade and directed by Mark Waring and Anna Mantzaris via Passion Animation Studios, the film encourages people to look at the impact of the decisions they make every day and to show how small actions can add up to big results. 

Painstakingly animated in stop-motion, it's the story of a mum whose choice of tea brand matters more than you'd think - from reducing sugar in her children’s diet to ensuring the farmers getting a fair wage for the ingredients they supply. 

To match the natural ethos of the Honest tea brand, the sets and puppets are all made of natural materials – felt, card, paper, wool, cotton and wood, for a beautifully handcrafted effect that'll leave you feeling all warm and fuzzy.