Paddy powers to an alternate reality
This new campaign from the bookmaker is a brilliant re-imagining of occasions when people have put forward ideas that, ultimately, might not have gone quite as expected.
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Credits
View on- Agency BBH/London
- Production Company MindsEye
- Director Andrew Gaynord
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Unlock full credits and more with a shots membership
Credits
View on- Agency BBH/London
- Production Company MindsEye
- Director Andrew Gaynord
- Editor Shift Post
- Post-Production Company Creative Outpost
- Grade Electric Theatre Collective
- Sound Studio 750mph
- Music Supervisor Black Sheep Studios (In-House at BBH/London)
- CEO Karen Martin
- Chief Creative Officer Alex Grieve
- Associate Creative Director Luke Till
- Associate Creative Director Lawrence Bushell
- Creative Dom Moira
- Creative Kieron Roe
- Agency Senior Film Producer Michael Hanney
- Executive Producer Charlie Phillips
- Producer Archie Johnston-Stewart
- Production Manager Ben Preston
- Editor Saam Hodivala
- Colorist Luke Morrison
- Sound Engineer Mark Hellaby
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBH/London
- Production Company MindsEye
- Director Andrew Gaynord
- Editor Shift Post
- Post-Production Company Creative Outpost
- Grade Electric Theatre Collective
- Sound Studio 750mph
- Music Supervisor Black Sheep Studios (In-House at BBH/London)
- CEO Karen Martin
- Chief Creative Officer Alex Grieve
- Associate Creative Director Luke Till
- Associate Creative Director Lawrence Bushell
- Creative Dom Moira
- Creative Kieron Roe
- Agency Senior Film Producer Michael Hanney
- Executive Producer Charlie Phillips
- Producer Archie Johnston-Stewart
- Production Manager Ben Preston
- Editor Saam Hodivala
- Colorist Luke Morrison
- Sound Engineer Mark Hellaby
What if the Brexit referendum never happened? What if VAR had never been introduced? What if Milton Keynes wasn’t so… Milton Keynes?
BBH London's new campaign for Paddy Power takes these questions as the basis of some absurdist scenarios in its latest campaign, Life With More Chances.
Featuring Paddy Power regulars Abbey Clancy, Peter Crouch and Shaun Williamson, the 90-second film takes a tongue-in-cheek look at the sliding door moments that can define a life, or even the path of history.
Directed by Andrew Gaynord through MindsEye, we open on Clancy and Crouch settled on the sofa, Clancy playing Paddy Power’s Wonder Wheel on her phone. When her mind starts to wander into the past, pondering events from Brexit to problematic baby names, and even re-imagining the first meeting with her husband, we’re left wondering what might have been had these decisions taken a different direction.
”The moment Dom [Moira] and Kieron [Roe, creatives] pitched 'Imagine Life with More Chances', we knew we had another Paddy Power classic on our hands," said Luke Till and Lawrence Bushell, Associate Creative Directors at BBH. "Let's be honest, there's a part of us all that wishes we’d taken the chance to pull Barry from Eastenders in a sticky floored noughties nightclub. Or the chance to stop VAR before it gave Liverpool fans even more things to moan about. And that’s why, if we had another chance, we’d have made this film again and again.”
