Oxfam’s massive call to action
In a powerful hero campaign soundtracked by Massive Attack’s iconic track, Teardrop, the humanitarian charity urges people to take collective action for a better world.
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Credits
powered by
- Agency House of Oddities
- Production Company In-House at Agency
- Director Sachini Imbuldeniya
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Credits
powered by
- Agency House of Oddities
- Production Company In-House at Agency
- Director Sachini Imbuldeniya
- Post Company Coffee & TV
- Audio Post/Sound Design Jungle Studios
- Music Company MassiveMusic/London
- Chief Creative Officer/Copywriter Darren Smith
- Executive Producer Mali Okoi-Obuli
- Producer Dan Aremu
- DP Madeleine Penfold
- Editor/Graphics Natalie Meziani
- Colorist Lewis Crossfield
- Post Producer Kathryn Tallis
- Sound Designer/Audio Mixer Chris Turner / (Sound Designer)
- Music Supervisor Jamie Marks
- Producer Becky Wixon
Credits
powered by
- Agency House of Oddities
- Production Company In-House at Agency
- Director Sachini Imbuldeniya
- Post Company Coffee & TV
- Audio Post/Sound Design Jungle Studios
- Music Company MassiveMusic/London
- Chief Creative Officer/Copywriter Darren Smith
- Executive Producer Mali Okoi-Obuli
- Producer Dan Aremu
- DP Madeleine Penfold
- Editor/Graphics Natalie Meziani
- Colorist Lewis Crossfield
- Post Producer Kathryn Tallis
- Sound Designer/Audio Mixer Chris Turner / (Sound Designer)
- Music Supervisor Jamie Marks
- Producer Becky Wixon
Written by House of Oddities Co-Founder and CCO Darren Smith, and directed by House of Oddities Co-Founder and CEO Sachini Imbuldeniya, this rallying film is the first major hero brand campaign released by humanitarian charity Oxfam in almost a decade.
It calls on UK citizens to unite and take action to create a fairer world, inviting the audience to break down the ‘us’ vs ‘them’ narratives that are distracting the nation from tackling the big challenges - like poverty, spiralling inequality and climate change.
Titled Just Us, the film was co-created with Oxfam’s in-house team though a collaborative process that made strong use of existing material combined with new filmed footage. Perfectly matching the tone and ethos of the campaign, legendary British trip-hop artists Massive Attack provided their iconic 1998 track Teardrop for the soundtrack.
