Oscar Hudson's stunning split screen for Nike
Splicing perfectly matched action from various sportspeople, W+K Portland's show-stopping spot is a marvel of cinematic craft and editing expertise.
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Pulse Films/USA
- Director Oscar Hudson
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Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Pulse Films/USA
- Director Oscar Hudson
- Creative Director Eric Baldwin
- Executive Creative Director Alberto Ponte
- Executive Creative Director Ryan O'Rourke
- Copywriter Dylan Lee
- Art Director Naoki Ga
- Associate Producer Shani Storey
- Associate Producer Samson Selam
- Director of Production Matt Hunnicutt
- Executive Producer Jake Grand
- Executive Producer Krystle Mortimore
- Senior Producer Katie McCain
- Senior Producer Byron Oshiro
- Sound Design Joint Editorial (In-House at Wieden + Kennedy)
- Managing Director Hillary Rogers
- Executive Producer Davud Karbassioun
- Executive Producer Darren Foldes
- Editing Company Joint Editorial (In-House at Wieden + Kennedy)
- Editor Peter Wiedensmith
- Executive Producer Leslie Carthy
- Assistant Audio Mixer Natalie Huizenga
- Sound Designer/Audio Mixer Noah Woodburn
- VFX Company a52
- Executive Producer Patrick Nugent
- VFX Supervisor Patrick Murphy / (VFX Supervisor)
- Managing Director Jennifer Sofio Hall
- Executive Producer Kim Christensen
- VFX Producer Everett Cross
- VFX Producer Andrew Rosenberger
- CG Supervisor Andy Wilkoff
- Color Company Primary/Los Angeles
- Colorist Daniel de Vue
- Executive Producer Thatcher Peterson
- Creative Director Jason Bagley
- DP Logan Triplett
- Production Designer Adam William Wilson
- Editor Jessica Baclesse
- VFX Producer Jillian Lynes
- Talent Larry Fitzgerald
- Talent LeBron James
- Talent Colin Kaepernick
- Talent Megan Rapinoe
- VO Megan Rapinoe
- Talent Serena Williams
- Talent Venus Williams
- Talent Russell Wilson
Credits
powered by
- Agency Wieden + Kennedy/Portland
- Production Company Pulse Films/USA
- Director Oscar Hudson
- Creative Director Eric Baldwin
- Executive Creative Director Alberto Ponte
- Executive Creative Director Ryan O'Rourke
- Copywriter Dylan Lee
- Art Director Naoki Ga
- Associate Producer Shani Storey
- Associate Producer Samson Selam
- Director of Production Matt Hunnicutt
- Executive Producer Jake Grand
- Executive Producer Krystle Mortimore
- Senior Producer Katie McCain
- Senior Producer Byron Oshiro
- Sound Design Joint Editorial (In-House at Wieden + Kennedy)
- Managing Director Hillary Rogers
- Executive Producer Davud Karbassioun
- Executive Producer Darren Foldes
- Editing Company Joint Editorial (In-House at Wieden + Kennedy)
- Editor Peter Wiedensmith
- Executive Producer Leslie Carthy
- Assistant Audio Mixer Natalie Huizenga
- Sound Designer/Audio Mixer Noah Woodburn
- VFX Company a52
- Executive Producer Patrick Nugent
- VFX Supervisor Patrick Murphy / (VFX Supervisor)
- Managing Director Jennifer Sofio Hall
- Executive Producer Kim Christensen
- VFX Producer Everett Cross
- VFX Producer Andrew Rosenberger
- CG Supervisor Andy Wilkoff
- Color Company Primary/Los Angeles
- Colorist Daniel de Vue
- Executive Producer Thatcher Peterson
- Creative Director Jason Bagley
- DP Logan Triplett
- Production Designer Adam William Wilson
- Editor Jessica Baclesse
- VFX Producer Jillian Lynes
- Talent Larry Fitzgerald
- Talent LeBron James
- Talent Colin Kaepernick
- Talent Megan Rapinoe
- VO Megan Rapinoe
- Talent Serena Williams
- Talent Venus Williams
- Talent Russell Wilson
Split screen: imagined in 1903 by Edwin S. Porter; honed in the 60's and 70's by the likes of Norman Jewison, Richard Fleischer and DePalma; perfected in 2020 by Oscar Hudson.
OK, hyperbolic intro sentence aside, what Pulse Films' Hudson, W+K Portland, and Joint's editors Peter Wiedensmith and Jessica Baclesse have done with the remarkable You Can’t Stop Us is nothing short of cinematic magic.
Splicing together the actions of athletes in different disciplines, the spot uncannily matches movement, momentum and poise to create a truly unifying image of individuals striving for sporting perfection.
Narrated by soccer [*cough* football] ace Megan Rapinoe and featuring such familiar faces as LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé, Hudson's film not only acts as a new benchmark for lockdown filmmaking - archival footage being used in a genuinely innovative way - but also marries the brands ethos, message and vocal commitment to change in a technically impressive, creatively inspired manner.
