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Erste Group wants you to become a legend
This dark new spot features a young boy who ignores all the naysayers to forge his own path to success.
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Credits
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- Agency Jung von Matt/Hamburg
- Production Company Element e Filmproduktion
- Director Bernd Faass
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Credits
powered by
- Agency Jung von Matt/Hamburg
- Production Company Element e Filmproduktion
- Director Bernd Faass
- Post Production Wolfpack
- Creative Director Grischa Mentgen
- Executive Producer Patrick Volm-Dettenbach
- Producer Franko Melisch
- DP Jens Spori
- Editor Oliver Don
- Sound Designer Denis Elmaci
- Composer Alexander Wolf David
- Executive Creative Director Gerd Schulte Doeinghaus
- Producer Tobias Saalmann
Show full credits
Credits powered by
Credits
powered by
- Agency Jung von Matt/Hamburg
- Production Company Element e Filmproduktion
- Director Bernd Faass
- Post Production Wolfpack
- Creative Director Grischa Mentgen
- Executive Producer Patrick Volm-Dettenbach
- Producer Franko Melisch
- DP Jens Spori
- Editor Oliver Don
- Sound Designer Denis Elmaci
- Composer Alexander Wolf David
- Executive Creative Director Gerd Schulte Doeinghaus
- Producer Tobias Saalmann
Erste Group, a financial services provider in the eastern part of the EU, has released this new spot in support of their sponsorship of the League of Legends European Championship.
Recognising the growing popularity of esports, the brand's new campaign, created by Jung von Matt Hamburg and directed by Bernd Faass through Element e, is a 50-second film that shows how a young gamer overcomes initial doubts to succeed in esports.
