Oreo takes the biscuit with Game of Thrones campaign
Ahead of the show's final season, 360i recreate the famous title credits using 2,750 cookies.
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Credits
powered by
- Agency 360i/New York
- Production Company Elastic
- Director Andy Hall | (Elastic)
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Credits
powered by
- Agency 360i/New York
- Production Company Elastic
- Director Andy Hall | (Elastic)
- Chief Creative Officer Menno Kluin
- Executive Creative Director Piper Hickman
- Executive Creative Director WeiWei Dong
- Senior Art Director Alexis Budejen
- Executive Producer Carly Salaman
- Art Director Kirk Shintani
- Design/Animation Lucy Kim
- Executive Producer Luke Colson
- Head of Production Kate Berry
- Associate Creative Director Casey Espinoza
- Associate Creative Director Eleni Georgeou Flory
- Senior Copywriter Anna Wehr
- Creative Director Jonas Wittenmark
- Creative Director Tobias Carlson
- Associate Design Director Brian Gartside
- 3D Artist Ian Ruhfass
- Compositor Daniel Raschko
- VFX Supervisor Andrew Ashton
- Managing Director Jennifer Sofio Hall
Credits
powered by
- Agency 360i/New York
- Production Company Elastic
- Director Andy Hall | (Elastic)
- Chief Creative Officer Menno Kluin
- Executive Creative Director Piper Hickman
- Executive Creative Director WeiWei Dong
- Senior Art Director Alexis Budejen
- Executive Producer Carly Salaman
- Art Director Kirk Shintani
- Design/Animation Lucy Kim
- Executive Producer Luke Colson
- Head of Production Kate Berry
- Associate Creative Director Casey Espinoza
- Associate Creative Director Eleni Georgeou Flory
- Senior Copywriter Anna Wehr
- Creative Director Jonas Wittenmark
- Creative Director Tobias Carlson
- Associate Design Director Brian Gartside
- 3D Artist Ian Ruhfass
- Compositor Daniel Raschko
- VFX Supervisor Andrew Ashton
- Managing Director Jennifer Sofio Hall
Der-der, der-der-der-der... Winter is coming, so you're going to need to lay down some extra insulation, fast. What better way than to scoff a few packs of Oreos in quick succession?
To whet your appetite for the launch of its new Game of Thrones packs, Oreo and its agency 360i have teamed up with Elastic- creators of the series' original opening credits - to re-imagine the landscape of the Seven Kingdoms, using an incredible 2,750 cookies.
Alongside the lovingly-animated film, 360i designed the packaging for the limited-edition biccies, which features four unique embossments spotlighting the Great Houses still battling for the Iron Throne.
The limited-edition Oreos will go on sale from April 8 in US outlets. But be warned, the cookie is dark and full of cream...
