Opinión 51 says change your number
Opinión 51 and Anónimo speak in favour of the Mexican free press.
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In a year marked by political violence, and a divisive electoral process, Mexican news organization Opinión 51 and Anónimo launched a campaign in favour of the free press.
Change The Number is a movement that seeks to raise awareness towards the violence that thousands of Mexican journalists suffer in their pursuit for truth.
The campaign comes as a direct response to the statements made by the Mexican president in his daily morning conference, during which he purposefully leaked the private cell phone number of the New York Times Bureau Chief in Mexico City. The leak happened after she investigated the president's alleged ties to several drug trafficking rings, which led to an unending wave of harassment towards the journalist.
Credits
powered by
- Agency Anonimo/Mexico
- Production Company Malasana
- Director Alejandro Barbabosa
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Credits
powered by
- Agency Anonimo/Mexico
- Production Company Malasana
- Director Alejandro Barbabosa
- Producer Angelica De Leon
- Group Creative Director Rodrigo Casas
- Creative Director Santiago Cardos
- Creative Director Miguel Angel Juarez
- Copywriter Emiliano Cardos
- Head of Production Aida Garatea
- Producer Claudia Paz
- Editor Bruno Martinez
- Art Direction Julia Best
- DP Federico Malpica
- Editing Aaron Hernandez
Credits
powered by
- Agency Anonimo/Mexico
- Production Company Malasana
- Director Alejandro Barbabosa
- Producer Angelica De Leon
- Group Creative Director Rodrigo Casas
- Creative Director Santiago Cardos
- Creative Director Miguel Angel Juarez
- Copywriter Emiliano Cardos
- Head of Production Aida Garatea
- Producer Claudia Paz
- Editor Bruno Martinez
- Art Direction Julia Best
- DP Federico Malpica
- Editing Aaron Hernandez
After the leak, the president was confronted with the possible implications of his actions, to which he simply replied “She should change her number. Another number, and that's it”. Anónimo and Opinión 51 took the president's indifferent words, and turned them into a movement that speaks against harassment and intimidation.
This campaign comes at the end of the president's term in office, a time during which more than 43 journalists fell victim to the unending violence that has plagued Mexico for decades. It also managed to earn a gold, as well as a bronze at “El Sol” the leading festival for hispanic creativity.
The case study, was produced by Malasaña, and directed by the unique vision of Director Alejandro Barbabosa.
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