OnePlus Nord’s dotty digital world
Director Jara Moravec helms a joyfully bonkers spot, created by London-based production studio KODE, that promotes the brand’s super smart smartphone capabilities.
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Credits
powered by
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- Production Company Kode Media
- Director Jara Moravec
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Credits
powered by
- Production Company Kode Media
- Director Jara Moravec
- Production Services Red Creek Productions
- Post Production ENVY
- 3D End Frame We Are Covert
- Producer Gwilym Gwillim
- Executive Producer Jack Goodwin
- Executive Producer Analia Tiscornia
- Executive Producer Ivan Entel
- DP Filip Marek
- Production Designer The Art Brothers
- Production Designer Juan Manuel Castelo
- Editor Jakub Jelinek
- Colourist Filip Marek
- Animation Bill Wright
- Lead 2D Artist Martin Waller
- Post Producer/Executive Producer Peter Winslett
- Sound Designer/Audio Mixer Samuel Jurkovic
- Post Producer (End Frame) Benjamin Pearce
Credits
powered by
- Production Company Kode Media
- Director Jara Moravec
- Production Services Red Creek Productions
- Post Production ENVY
- 3D End Frame We Are Covert
- Producer Gwilym Gwillim
- Executive Producer Jack Goodwin
- Executive Producer Analia Tiscornia
- Executive Producer Ivan Entel
- DP Filip Marek
- Production Designer The Art Brothers
- Production Designer Juan Manuel Castelo
- Editor Jakub Jelinek
- Colourist Filip Marek
- Animation Bill Wright
- Lead 2D Artist Martin Waller
- Post Producer/Executive Producer Peter Winslett
- Sound Designer/Audio Mixer Samuel Jurkovic
- Post Producer (End Frame) Benjamin Pearce
Vibrant hues, kooky comedy and a combination of realism and on-screen mobile graphics are used to follow a young lad’s journey through his day, showcasing how his phone offers, ‘a little more than you’d expect’.
Director Jara Moravec commented: “This project was a director’s dream. Shot in colourful Buenos Aires with an incredible team, in prep we pushed through summer heat waves only to wake up to two rainy shoot days. Fun fact – not a single shot in the ad was shot with real sunshine.”
Moravec added, “I wanted to explore how we can narrate this story, taking a page or two from a comic book. It was an interesting challenge to take a look at all the camera moves, so prominent in today’s advertising, and deploy them in a way that supports the story. Plus, I really enjoyed using Fiverr to find a group of r’n’b singers in Nigeria to sing the ends lines to the ad.”
Sports commentator Ian Danter provides the spirited VO.
