ONCE Social Group launches new campaign
The campaign, A more inclusive planet is a better world. Here and on Mars, created by Ogilvy Spain, invites us to reflect on the importance of building a future in which everyone has a place, in order to achieve an inclusive society, whether on this planet or another.
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ONCE Social Group has launched A more inclusive planet is a better world. Here and on Mars a campaign based on the futuristic idea of inhabiting Mars in 2040.
Based on this prediction by NASA, and with this major project as a pretext, the campaign's message highlights a more inclusive society as a distinguishing feature that makes Earth a better place.
The campaign, developed in collaboration with Ogilvy Spain, is based on the metaphor that if we are about to colonise a new planet, we must do so based on the values that define us as a society. It shows people with disabilities in different settings: at work, in education, in sport and in everyday life, and contrasts the future of Mars with the present on Earth, showing people with disabilities fully integrated.
The campaign invites deep reflection: let us take to Mars the inclusive society we have been working towards and which, with everyone's effort and participation, we are achieving.
Credits
View on- Agency Ogilvy/Madrid
- Production Company Smile
- Director Marc Oller
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Credits
View on- Agency Ogilvy/Madrid
- Production Company Smile
- Director Marc Oller
- Executive Producer Rafael Reboll
- Producer Eva Aparicio Nuevo
- Head of Production (HP) Hogarth Worldwide/Madrid
- Executive Producer Hogarth Worldwide/Madrid
- Producer Hogarth Worldwide/Madrid
- Producer Hogarth Worldwide/Madrid
- Post Production/Sound (VO) Telson
- Post Producer Jorge Repiso
- Post Producer Raquel Garcia
- Chief Creative Officer Roberto Fara
- Executive Creative Director Javier Senovilla
- Executive Creative Director Juan Pedro Moreno
- Creative Director Ramiro Alda
- Creative Director Jorge Calvo
- Creative Inaki Garrido
- Creative Alberto Gomez
- Creative Ainhoa Abreu
- DP Carles F Gali
- Editor Lluis Murua
- Colorist Javier Garcia
- Sound Designer Antonio Alvaro Abad
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Credits
powered by- Agency Ogilvy/Madrid
- Production Company Smile
- Director Marc Oller
- Executive Producer Rafael Reboll
- Producer Eva Aparicio Nuevo
- Head of Production (HP) Hogarth Worldwide/Madrid
- Executive Producer Hogarth Worldwide/Madrid
- Producer Hogarth Worldwide/Madrid
- Producer Hogarth Worldwide/Madrid
- Post Production/Sound (VO) Telson
- Post Producer Jorge Repiso
- Post Producer Raquel Garcia
- Chief Creative Officer Roberto Fara
- Executive Creative Director Javier Senovilla
- Executive Creative Director Juan Pedro Moreno
- Creative Director Ramiro Alda
- Creative Director Jorge Calvo
- Creative Inaki Garrido
- Creative Alberto Gomez
- Creative Ainhoa Abreu
- DP Carles F Gali
- Editor Lluis Murua
- Colorist Javier Garcia
- Sound Designer Antonio Alvaro Abad
For his part, Ramiro Alda, creative director of the campaign alongside Jorge Calvo, asserts that ‘If we dare to dream of inhabiting another planet, we must also dare to imagine a better society. Better... how? By building it on the basis of inclusion. It's not about what Mars will be like in 2040, but about how we decide to be today.”
ONCE Social Group emphasises that diversity is the driver of progress, reminding us that inclusion is not only a value, but also the only way to advance as humanity and be prepared for the challenges of the future. A society that fully includes people with disabilities is not only fairer, but also stronger, more humane and, ultimately, better.
The campaign will run from 2 to 31 December on television, radio, at points of sale, outdoors, in the press, online, on landing pages and at a campaign launch event, achieving wide media coverage to raise awareness and mobilise society.
Production was handled by SMILE, with management and post-production by Telson.
