ON Running takes a sporty spin on Hollywood horror
Onlookers watch in fear as a mysterious monster emerges from the darkness in this suspense-packed, movie-inspired spot with a comedic twist.
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Credits
powered by
- Agency Client Direct
- Production Company Untold Studios
- Director Stefan Hunt
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Credits
powered by
- Agency Client Direct
- Production Company Untold Studios
- Director Stefan Hunt
- Service Company B2Y Productions
- Editorial Search Party Music
- VFX Studio daydreamer vfx
- Colour Time Based Arts
- Sound Killer Crab Men
- Marketing Alex Griffin
- Campaign Lead Peter Jaray
- Head of Brand Design Dennis-kyosuke Ginsig
- Video Producer Paulien Voorkamp
- Studio Producer Alexia Vitasse
- Executive Producer Gem Souleyman
- Production Manager Aaron Aziz
- First Assistant Director Jonathan Sidwell
- DP Campbell Brown
- Service Line Producer Simeon Vasilev
- Editor Pete Fullarton
- Managing Executive Producer Cat Hammond
- VFX Supervisor Pete Rypstra
- Creative Director Pete Rypstra
- VFX Artist Ed Poulson
- Colorist Lewis Crossfield
- Executive Producer Dan Kreeger
- Creative Lead Jonatan O.Akay
- Sound Engineer Danny Mcneill
- Sound Engineer Max Barker
Credits
powered by
- Agency Client Direct
- Production Company Untold Studios
- Director Stefan Hunt
- Service Company B2Y Productions
- Editorial Search Party Music
- VFX Studio daydreamer vfx
- Colour Time Based Arts
- Sound Killer Crab Men
- Marketing Alex Griffin
- Campaign Lead Peter Jaray
- Head of Brand Design Dennis-kyosuke Ginsig
- Video Producer Paulien Voorkamp
- Studio Producer Alexia Vitasse
- Executive Producer Gem Souleyman
- Production Manager Aaron Aziz
- First Assistant Director Jonathan Sidwell
- DP Campbell Brown
- Service Line Producer Simeon Vasilev
- Editor Pete Fullarton
- Managing Executive Producer Cat Hammond
- VFX Supervisor Pete Rypstra
- Creative Director Pete Rypstra
- VFX Artist Ed Poulson
- Colorist Lewis Crossfield
- Executive Producer Dan Kreeger
- Creative Lead Jonatan O.Akay
- Sound Engineer Danny Mcneill
- Sound Engineer Max Barker
Directed by Stefan Hunt through Untold Studios, this climactic, thirty-second campaign for the sports shoe brand takes inspiration from scary movies tropes.
In a dark corner of NYC, a sudden glowing light captures the attention of passers by, who stare in awe as a figure emerges from the fog. Tension rises as cinematic shots capture a young woman holding her phone camera up in anticipation.
Combining wide lens shots and camera trickery, a Cloudmonster trainer stomps into the spotlight, Godzilla-style, and a runner clad in luminous running gear appears from the shadows.
