What’s the most creative advertising idea you’ve seen recently? 

FS: I think the Skittles apologising campaign is a hit; really smart, simple and funny.

Skittles – Apologize The Rainbow

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What website(s) do you use most regularly?

SO: Lately, I've been using ChatGPT, MidJourney, and Stable Diffusion, as I'm curious about how these platforms are evolving and pushing the boundaries of their capabilities. I believe they will eventually reshape many industries. In my daily life, I frequently use Pinterest and YouTube. I enjoy using Pinterest to organise galleries with different concepts, which saves time when I need to find an idea. As for YouTube, it's invaluable because there's always a tutorial available that can show you how to solve various problems.

FS: I’m a big fan of Pinterest, completely guilty of that! I’m naturally curious so I love that I can stumble upon anything from art and design to even food. I love the capacity of stacking references and categorizing them without running out of hard drive’s space

What’s the most recent piece of tech that you’ve bought?

SO: I don’t know if it counts as technology, but I recently bought Adidas Superstars made with foam technology that really intrigued me. I'm not sure if I hate them or love them, but they are quite something.

FS: An Apple Watch. I’ve been reluctant for years but, as a producer, it’s really helpful to stay on track, and I love to check my health and fitness reports... it’s a nice plus.

What product could you not live without?

SO: I’m not proud of it, but I could not survive without my smartphone.

FS: Peanut butter.

What’s the best film you’ve seen over the last year?

SO: It’s really difficult to pick just one, but from last year's movies, I think Oppenheimer left a big impression on me. I have huge respect for Nolan's work, and the subjects have deep meaning for today's society. In other categories, I enjoyed Air from Ben Affleck, The Killer from David Fincher, and The Covenant from Guy Ritchie, among others.

FS: I’d have to say Poor Things by Yorgos Lanthimos. It absolutely blew my mind, the production and costume design and photography completely captivated me.

What film do you think everyone should have seen?

SO: Ex Machina, by Alex Garland is a movie that engages with a near-future scenario that all humans will likely need to face at some point. I find it intriguing due to the moral questions that the protagonist has to confront.

FS: The Star Wars original trilogy. I consider it basic human education for life!

What’s your preferred social media platform?

SO: YouTube may be my preferred choice. I think it's because it offers longer visual content compared to TikTok or Instagram, and I enjoy watching videos about curious topics, like those from Kurzgesagt, or even ones that explain historical moments or discuss sneakers.

FS: I’m a YouTube gal as well. Everything is on YouTube these days...

What’s your favourite TV show?

SO: I recently watched The Gentlemen [below], by Guy Ritchie, a series that I enjoyed a lot since it features some of the best moves of Ritchie's films. I loved the movie, so it gets my thumbs up.

FS: Breaking Bad has to be one of my favourites of all time. Recently, I really enjoyed The Curse, by Ben Safdie and Nathan Fielder. I really love Safdie’s work.

What’s your favourite podcast?

SO: My favourite podcast has to be Hot Ones because it's fun. I find the idea hilarious and clever. I've been a fan since it was a small, crazy podcast on YouTube, and I'm super-excited about how it has now turned into this big show.

What show/exhibition has most inspired you recently?

SO: The last time I was in New York, I visited The Shed and saw two exhibitions: The Project Liberty Experience, by Refik Anadol, and The Drifters, by Drift Studio. Both were impactful in their scale and feeling. Additionally, I enjoyed the Solo collection in Madrid for its space and curation. 

If you could only listen to one music artist from now on, who would it be?

SO: Damon Albarn [below] is someone I have immense respect for in terms of music. I appreciate how he continues to explore new musical paths with each collaboration, whether it's with Gorillaz or his solo albums. He always keeps me excited about what's to come.

FS: I don’t think I could live with just one artist. I'm a huge music lover, but if I really have to say one I’d say Andy Stott, it moves me in ways no one else does.

If there was one thing you could change about the advertising industry, what would it be? 

SO: I think pitching is something that needs to shift or modernise in some way. Although I understand the need for it in the commercial game, I believe it often sets an unfair paradigm for studios and artists.

FS: Although luckily this has shifted in the recent years, I'd still love to see more women in leading creative roles!

Who or what has most influenced your career?

SO: I would say my mom was a strong pillar in my artistic life when I was growing up. But, apart from her, I think the Le Cube family and my wife, Luddo, have been a leading force in keeping me pushing forward in my career.

FS: All the amazing and talented colleagues I’ve had the pleasure of working with in the past 14 years, which fortunately I still do!

Tell us one thing about yourself that most people won’t know.

SO: I’m developing an addiction to buying sneakers.

FS: I’m ridiculously fast at typing.