What’s the most creative advertising idea you’ve seen recently?

Squarespace's Singularity campaign. The creative is so clever and aesthetically contemporary. They took the concept of singularity and turned it into striking visuals that showcase the payoff; “A website that makes websites”.  I just love the dark humour of Adam Driver’s existential quest and sci-fi look. From the Super Bowl ad to all the online iterations and social media versions, as well as the print campaign, every scene is so memorable. Nailed it on every level!

Squarespace – The Singularity

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What website(s) do you use most regularly?

I use apps more regularly than websites. However, during my morning coffee, I often find myself starting the day by typing random questions on Google. As soon I get out of my rabbit hole, I typically check for updates on and other news websites to stay informed about what's happening in the world. 

What’s the most recent piece of tech that you’ve bought?

I took my commitment to staying hydrated to a whole new level – I got myself a designy desktop water dispenser. I mean, why walk all the way to the kitchen counter when you can have hydration delivered straight to your desk? Laziness meets health-consciousness – my kind of winning combo!

And, for the times when I’m not glued to my desk working, I bought an iPad Mini because it's the perfect size to keep in my pocket. It helps me avoid printing paper on set, and I can easily pull up references and shooting boards without the need to carry a laptop around. When I require more space for work, I switch to my laptop. However, for on-the-go situations, portability is crucial, and the iPad Mini is just right. And I also use it for reading ebooks, when I finally have a moment to myself. 

What product could you not live without?

My Airpods. They're always with me, whether I'm at home doing a million things or out for a walk, I can be deep into a podcast or audiobook. I can just get carried away by a song or listening to an interesting podcast. Love the versatility, they're my little escape. 

What’s the best film you’ve seen over the last year?

I really liked two very different movies that have in common a striking use of colour and landscapes that reflect the protagonist's inner world. One is Poor Things, a maximalist, visual journey that starts in black and white and evolves into lush textures and hues. The other one is Fallen Leaves which, on the other hand, is totally a minimalist masterpiece. It’s a love story between two lonely, working class people set in a grey, cold and dark Helsinki. The deadpan humour, minimalist settings, colour palette and the beautiful soundtrack are my favourite elements of the movie. The lighting, in particular, brings everything together in vintage Kaurismäki fashion.

What film do you think everyone should have seen?

The previous two movies made me think of Anotnioni’s  Red Desertwhich is a favourite of mine. Is Antonioni's first colour movie and is considered one of the most emotionally expressive and visually evocative uses of a colour palette in cinematic history. Every detail of the frame was meticulously considered. Entire streets and trees were painted black to accentuate the grim surroundings of a factory. Fruits, and even the vendor selling them, were tinted grey to intensify the mood of the film.

What’s your preferred social media platform?

Even though it's a bit of a love-hate thing for me, I’d say Instagram. I like the connections and the random cool moments that pop up. People reach out more directly, so the interactions feel spontaneous sometimes. However, I do dislike being hypnotised by endless scrolling.

What’s your favourite TV show?

Severance. I'm absolutely hooked!  The show's got this surreal vibe that feels oddly real. It blends this retro office production design and dark humour, giving a really interesting spin on how the absurdities of corporate culture can turn into a proper nightmare. I'm in love with every detail, from the production design to the cinematography. They created a kind of office dystopian world that I just can't get enough of.

What’s your favourite podcast?

One of my favourites is The Director's Cut. It's a talk between director peers who are having a laid-back chat about making movies. It offers a real peek behind the scenes, making filmmaking feel way more approachable.

What show/exhibition has most inspired you recently?

Recently, Everything Everywhere All at Once, at the Triennale in Milan. While on a shoot, I stayed right next to the museum and discovered that there was an incredible celebration for its centennial. The event showcased concerts and performances throughout the museum, including the Teatro and Casa Lana di Ettore Sottsass, on the balcony, on the brutalist Scala, and even on the rooftop. A genuinely unforgettable event that seamlessly blended art, music and design.

If you could only listen to one music artist from now on, who would it be?

Franco Battiato. His music is like my personal sanctuary that I can go back to at any age. His genre-blending, experimental vibes are timeless. From his electronic explorations to his foray into pop, he has such range that I can't ever get enough of his music. His collaboration with international artists, like Antony and the Johnsons later in his career, was pure poetry.

If there was one thing you could change about the advertising industry, what would it be?

I’d change the tendency to overthink and rely on marketing and testing. I wish there was more emphasis on embracing creativity and originality, allowing for more genuine and impactful campaigns that connect with audiences on a deeper level.

Who or what has most influenced your career?

The influences on my work come from many places but, in retrospect, I think the work of Saul Bass has probably been the most influential. Prior to transitioning to advertising, I worked in motion graphics and title design, an experience that laid the foundation for my appreciation of visual storytelling. I noticed my work picking up on Saul Bass's design principles — simple shapes, symbolism, letting one powerful image do all the talking. A subtle mix of keeping things simple yet adding a touch of sophistication to the overall look. 

Tell us one thing about yourself that most people won’t know.

I can’t hear my (apparently thick) Italian accent, and I’m always genuinely surprised when people whom I just met can guess where I’m from. And I’m, like, what accent? 🤌