Playlist: Jesus Rasines
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Jesus Rasines Executive Creative Director Ogilvy Madrid speaks on his love of 1970's American literature, Tonex digital amplifier emulator's and Flamenco.
What’s the best music video you’ve seen recently and why?
Kendrick Lamar - We Cry Together. I like it for its incredible verbal and visual potency and for venturing into politically incorrect territory, which is very difficult for those of us who work in advertising.
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- Production Company Park Pictures
- Director Jake Schreier
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Credits
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- Production Company Park Pictures
- Director Jake Schreier
- Production Co. pgLang
- Director Dave Free
- Director Kendrick Lamar
- Executive Producer Jackie Kelman Bisbee
- Producer Jamie Rabineau
- Executive Producer Cody Ryder
- DP Adam Newport-Berra | (DP)
- Production Designer Scott Falconer
- Post Production Neal Farmer
Credits
powered by
- Production Company Park Pictures
- Director Jake Schreier
- Production Co. pgLang
- Director Dave Free
- Director Kendrick Lamar
- Executive Producer Jackie Kelman Bisbee
- Producer Jamie Rabineau
- Executive Producer Cody Ryder
- DP Adam Newport-Berra | (DP)
- Production Designer Scott Falconer
- Post Production Neal Farmer
What’s the first music video you remember being impressed by?
Michael Jackson - Thriller directed by John Landis.
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Credits
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- Director John Landis
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Unlock full credits and more with a Source + shots membership.
Credits
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- Director John Landis
- Editor Malcolm Campbell
Credits
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- Director John Landis
- Editor Malcolm Campbell
And what’s your all-time favourite music video?
I don't know if the video for Radiohead - No Surprises is the best music video in history, but for me, it has an absolutely magnetic appeal.
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Unlock full credits and more with a Source + shots membership.
Credits
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- Production Company Kudos
- Director Grant Gee
- Producer Phil Barnes
- DP Daniel Landin
Credits
powered by
- Production Company Kudos
- Director Grant Gee
- Producer Phil Barnes
- DP Daniel Landin
What other directors/artists do you look to for inspiration?
I really like the music and audiovisual work of Will Oldham aka Bonnie Prince Billy. I love the delicacy and artistic sensitivity of his videos, the deep sense of intimacy and truth they convey.
What are you listening to at the moment?
Flamenco.
Specifically, a record by Enrique Morente called Despegando, from 1977. Morente is a musician famous for his innovative and experimental abilities. But this is a different record, a political record, specific to the moment in Spanish history when it was created.
What’s your favourite bit of tech, whether for professional or personal use?
In my personal life, I enjoy playing music.
Lately, I've been enamoured with Tonex, a digital amplifier emulator with "AI machine modelling" technology that allows me to achieve incredible sounds.
What artist(s) would you most like to work with and why?
Like everyone, I would love to work with Little Spain. Their redefinition of the local and the traditional from the greatness and contemporary aesthetics seems prodigious to me.
How do you feel the promo industry has changed since you started in it?
I think it has moved towards a more artistic and less literal vision of the audiovisual artifact, or at least that is the part that interests me most about its evolution.
Where do you see the music video industry being in five years’ time?
I would like to see more narrative and aesthetic risk, more experimentation.
Tell us one thing about yourself that most people won’t know…
I come from a seaside area, but the sea is the least interesting thing to me. I like basketball, neurobiology, and American literature from the '70s.
