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What is the most creative advertising idea you’ve seen recently?

I’m working on it! Stay tuned...

What website(s) do you use most regularly?

Turbo Squid, to pick up all my 3D models!

What’s the most recent piece of tech that you’ve bought?

A 3D mouse which helps you move effortlessly through a 3D space because, currently, I am doing a lot of work with Unreal Engine.

What product could you not live without?

I cannot live without my metal detector, which is an activity that I picked up during Covid.

What’s the best film you’ve seen over the last year?

The Northman.

What film do you think everyone should have seen?

I think everyone should watch Fire of Love because it’s beautiful to see two people living out their dreams together. Also, the cinematography is wicked.

What’s your preferred social media platform?

Reddit, because you find some really strange and interesting conversations on there that could spark some great ideas!

What’s your favourite TV show?

Road Kill. It’s a show about fixing up old, classic cars. I would love to do that in my next life.

What’s your favourite podcast?

Diary of a CEO; specifically the podcast about Gabor Mate and ADHD, which is why I took so long to give you these answers.

What show/exhibition has most inspired you recently?

I love anything happening at 180 Strand but especially Universal Everything - Life Forms.

If you could only listen to one music artist from now on, who would it be?

Dusty Brown; I found their music the other day and I have been listening non stop.

If there was one thing you could change about the advertising industry, what would it be?

I would have more creative partnerships with the producers I work with.

Who or what has most influenced your career?

Working in art departments before becoming a director influenced by career because it has allowed me to look at the world of filmmaking through a really distinct lens.

Tell us one thing about yourself that most people won’t know.

I owned a fake production company when I started my career to look more official and get more work.

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