What the most creative advertising idea you’ve seen recently?

I’m still watching Apple’s Bounce [below] and Burberry’s Singing in the Rain.

Apple – Bounce

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What website(s) do you use most regularly?

I love checking out Nowness. I can always count on them to showcase inspiring work that I’d be unlikely to stumble upon myself. Additionally, they often spotlight great dance driven work and, as ballet dancer-turned-filmmaker I’m always looking to see how other filmmakers capture movement successfully.

What’s the most recent piece of tech that you’ve bought?

I just bought some Beats headphones for running. I’ve gotten really into running recently as a way to clear my mind and reset. I find that it’s really aided my creative process!

What product could you not live without?

My iPhone 12 Max Pro. I truly use my phone for everything, from building treatments to shooting and pre-visualizing my work. Apple has been an amazing partner in my creative process as a filmmaker.

What’s the best film you’ve seen over the last year?

I loved Sound of Metal. During the pandemic I really missed going to the movie theatre and being fully immersed in a film, but the audiovisual experience of watching Sound of Metal was truly transcendent.

What film do you think everyone should have seen?

The Conformist, by Bernardo Bertolucci. Just watch it.

What’s your preferred social media platform?

Instagram. I unapologetically spend hours on Instagram, discovering amazing work, incredible creatives, directors, editors, colorists and cinematographers. Of course, social media can be a double edged sword and can lead to some serious insecurity issues, but I try to let it just be a source of inspiration and community.

What’s your favourite TV show?

I loved The White Lotus. Everything was so rich with nuance, from the writing to the performances, the color, scoring and composition. You could tell that no creative facet of that show was overlooked, but crafted with unwavering mindfulness and skill.

What’s your favourite podcast?

I used to run while listening to Roger Deakins' podcast, until I realized I was 'running' at snails pace and doing nothing to benefit my cardiovascular health. So, I swapped to hard hitting beats.

What show/exhibition has most inspired you recently?

I’m constantly inspired by Alejandro G. Inarritu’s Carne Y Arena exhibition that ran at LACMA.

What’s the most significant change you’ve witnessed in the industry since you started working in it? 

I still feel pretty new to the industry, so I try to have little to no expectation.

If there was one thing you could change about the advertising industry, what would it be? 

I always appreciate transparency in the bidding process.

Who or what has most influenced your career?

Spike Jonze [above]. Spike was the director who introduced me to commercial filmmaking. Meeting him was game-changing, and his support truly opened my eyes to the level of creative and craftsmanship in this industry; and his work constantly inspired me.

Tell us one thing about yourself that most people won’t know.

I’m a twin. And my husband is a twin.