Whats the most creative advertising idea youve seen recently?

 This Nike spot is simple and to the point. And I still love this (older) campaign [below] that a friend of mine did a while ago. It's a very strong idea.

BORDEAUX 2050 – Wine from The Future

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What website(sdo you use most regularly?

Joe Rogan... and CoinMarketCap!

Whats the most recent piece of tech that youve bought?

I just had the screen of my new MacBook Pro replaced because my three-year-old daughter thought it was a good idea to throw marbles at it.


What product could you not live without?

My new MacBook Pro.

Whats the best film youve seen over the last year?

Sorry there're a few; A Hidden Life, Marriage Story and Parasite.

What film do you think everyone should have seen?

Mommy by Xavier Dolan, and Requiem for a Dream by Darren Aronofsky.

Whats your preferred social media platform?

Recently, Zoom.


Whats your favourite TV show?

I started watching this because the amazing producers at Great Guns tipped it to me: Watchmen. It’s so good, so confronting and so well told. Also, Chernobyl was a horrifying experience.

Whats your favourite podcast? 

The Joe Rogan Experience again. He has so many interesting guests, it’s insane.


What show/exhibition has most inspired you recently?

Of course, I haven’t been able to see anything recently, but the new World Press Photo exhibition has opened on the Dam here in Amsterdam, so I hope to see that next week. I always find a lot of inspiration from photos. One of my commercials [below] is actually based on a photo I saw on the internet

Whats the most significant change youve witnessed in the industry since you started working in it

When I graduated from film school I watched commercials on TV hoping they would also show mine one day. Now, I don’t even own a TV anymore. So, I think commercials went on to become even better and more engaging because they have to do way more to reach an audience.


If there was one thing you could change about the advertising industrywhat would it be

It’s already there sometimes, but I would like if there would be even more trust. If we trust each others' quality and strength instead of numbers and statistics from some random research I would be very happy.


Who or what has most influenced your career?

I think it’s my aunt who gave me my first camera when I was seven-years-old. And, of course, all the people after that saying it’s too hard and nearly impossible to become a director. Lastly, it was getting the chance to direct my very first commercial for the Young Director Award in Cannes: This kind of trust and these types of chances are what you need as a director starting out.

Tell us one thing about yourself that most people wont know.

I smoked weed when I was 11 years old. (Not proud of it by the way!)