Olympian highs and lows
The Canadian Olympic Committee's new campaign for the summer games in Paris hints at the unseen struggles of the athletes who make it look easy.
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Credits
powered by
- Agency The Hive/Toronto
- Production Company Untitled Films/Canada
- Director Hubert Davis
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Credits
powered by
- Agency The Hive/Toronto
- Production Company Untitled Films/Canada
- Director Hubert Davis
- Executive Producer/Partner Lexy Kavluk
- Editing Nimiopere Film Editorial
- Editor Raj Ramnauth
- Editor. Bryan Reuben
- Edit Executive Producer Paula Hicks
- Edit Executive Producer. Hannah Stone
- Director Online/VFX David Whiteson
- VFX Producer Spencer Butt
- Colour & Finishing Alter Ego Post/Canada
- Colorist Lily Henry
- Color Executive Producer Hilda Pereira
- Audio Grayson Music
- Audio Executive Producer Nicholas Shaw
- Audio Producer/Voice Director Mark Domitric
- Audio Engineer Vlad Nikolic
- Executive Creative Director Jung Ahn
- Executive Creative Director. Sacha Ouimet
- Creative Director/Art Director Ryan Speziale
- Creative Director/Copywriter Mike Albrecht
- Designer Carol Hung
- Senior Producer Tessa Waisglass
- French Producer Liliane Clune
- Producer Erik T Wilson
- DP Stuart Cameron
- Talent Michael J Fox
Credits
powered by
- Agency The Hive/Toronto
- Production Company Untitled Films/Canada
- Director Hubert Davis
- Executive Producer/Partner Lexy Kavluk
- Editing Nimiopere Film Editorial
- Editor Raj Ramnauth
- Editor. Bryan Reuben
- Edit Executive Producer Paula Hicks
- Edit Executive Producer. Hannah Stone
- Director Online/VFX David Whiteson
- VFX Producer Spencer Butt
- Colour & Finishing Alter Ego Post/Canada
- Colorist Lily Henry
- Color Executive Producer Hilda Pereira
- Audio Grayson Music
- Audio Executive Producer Nicholas Shaw
- Audio Producer/Voice Director Mark Domitric
- Audio Engineer Vlad Nikolic
- Executive Creative Director Jung Ahn
- Executive Creative Director. Sacha Ouimet
- Creative Director/Art Director Ryan Speziale
- Creative Director/Copywriter Mike Albrecht
- Designer Carol Hung
- Senior Producer Tessa Waisglass
- French Producer Liliane Clune
- Producer Erik T Wilson
- DP Stuart Cameron
- Talent Michael J Fox
Created by The Hive for the Canadian Olympic Committee and CBC/Radio-Canada, this rousing film voiced by Michael J. Fox showcases the inspiring journeys of Olympic stars.
Titled What We Don’t See, it's the hero film of the 'Brave is Unbeatable' campaign and was directed by Academy Award-nominee Hubert Davis, through Untitled Films, using a blend of archival footage from previous contests, along with new footage of Team Canada sports people in action.
It depicts the incredible journeys these athletes have taken to reach Olympic levels, from basketball player Shai Gilgeous-Alexander being dropped by his high school team, to swimmer Maggie MacNeil’s struggles with anxiety, to gymnast Ellie Black fighting back after being told she was too old to compete.
“The use of archival footage was a core conceptual element of these films,” said Ryan Speziale, Creative Director at The Hive. “We wanted to really contrast the way we typically see these athletes by using existing broadcast footage, then mixing those shots with more emotive and introspective moments that peek behind the scenes.”
