Old Spice’s sweaty saga

P&G – Old Spice Warriors - Intro

Credits

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Agency Wieden + Kennedy/Sao Paulo
Production Company Combover Studio
Director Vitor Campos

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Credits

powered by

Agency Wieden + Kennedy/Sao Paulo
Production Company Combover Studio
Director Vitor Campos
Art Director Arthur Tavares
Executive Producer Marcelo Pereira
Post Supervisor Raphael Fontenelle
Editor Luiz Filipe Gui
Sound Design Loud/Sao Paulo

Music Director Gustavo Garbato
Music Director Felipe Kim
Audio Post Pedro Cortez
Audio Post Eduardo Barbosa
Audio Executive Producer Maia Feres
Creative Director Felipe Paiva
Creative Director Jose Ferraz
Creative Director Rafael Melo

Creative Director Charles Faria
Creative Director Renan Molin
Copywriter Matheus Endo
Copywriter Leandro Vasconcellos
Copywriter Nelson Prado
Art Director Gustavo Henrique
Art Director Izadora Petrovcic
Head of Production Patricia Gaglioni

Animation Supervisor Alexandre Barreto
Audio Post Ricardo Bertran
Audio Post Luca Fasano
Audio Post Rodrigo Tedesco

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Created in collaboration with Wieden + Kennedy, P&G owned deodorant brand Old Spice has launched this scentsational animated web series inspired by Japanese anime.

With vibrant animation directed by Vitor Campos through Combover Studio, the creative tells the adventure of two deodorant warriors - Old Spice Spray and Old Spice Bar - who fight to save the planet Aromia from the evil forces of sweat.

The series, which aims to strengthen the brand's relationship with the gaming audience in Latin America, consists of three episodes, united by the protagonists' ongoing mission to fulfil an ancient prophecy.