Old Mout celebrates cider

Cider brand Old Mout's new summer campaign celebrates the brand's unique fruit flavours that are mixed together ‘side by cider’.

Created by St Luke's London and directed by Mateus de Paula Santos, part of the Lobo collective, through Ground Control London, the carefully crafted, colourful 30-second spot dramatises how unexpected connections with different people can help create a happier and brighter world, and showcases Old Mout’s exotic family of flavours: Pineapple & Raspberry, Strawberry & Apple, Berries & Cherries and Kiwi & Lime. 

In the film, the brand's iconic kiwi bird springs from the Old Mout logo then uses a zip wire to get to an island made of pineapple where it harnesses a pineapple slice to build a bridge to an island of raspberries, before using blueberries to make stepping stones to the cherry island.

“The opening line of our Moutopia song says it all; ‘the joy of a fruit bowl is not in one fruit alone’," says Al Young, Joint Chief Creative Officer at St Luke’s. "Inside every bottle of Old Mout, delicious natural fruits come together in perfect harmony, so our aim was to celebrate Old Mout’s natural, blended fruit flavours by showing how people, no matter how different, can blend and mix together just as perfectly. Animation collective Lobo excelled as ever, giving us a vibrant, colourful world and storytelling with humour and pace.”