E45 spotlights trans experiences
Trans women find solace in their skin care rituals in Sophia Ray’s authentic, Channel 4 Diversity award-winning spot for the moisturiser brand.
Credits
powered by- Agency The&Partnership/London
- Production Company Academy
- Director Sophia Ray
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Credits
powered by- Agency The&Partnership/London
- Production Company Academy
- Director Sophia Ray
- Offline Cabin Editing Company/London
- VFX / Colour Black Kite Studios
- Audio Post Production King Lear Music & Sound
- Executive Creative Director Toby Allen
- Creative Director Kate Allsop
- Associate Creative Director Dan Dehlavi
- Associate Creative Director Mikael Alcock
- Head of Integrated Production Charles Crisp
- Executive Producer Darapen Vongsa-nga
- Head of Production Gemma Priggen
- Producer Juliette Harris
- Production Designer Christopher Melgram
- DP Adric Watson
- Editor Lainy Black
- Edit Producer Ruth Minkley
- Post Senior Producer Alizee Levrino
- VFX Lead Katie Rhodes
- VFX Supervisor Guillaume Weiss
- Colorist Richard Fearon
- Audio Producer Suzy MacGregor
- Sound Engineer Dugal Macdiarmid
Credits
powered by- Agency The&Partnership/London
- Production Company Academy
- Director Sophia Ray
- Offline Cabin Editing Company/London
- VFX / Colour Black Kite Studios
- Audio Post Production King Lear Music & Sound
- Executive Creative Director Toby Allen
- Creative Director Kate Allsop
- Associate Creative Director Dan Dehlavi
- Associate Creative Director Mikael Alcock
- Head of Integrated Production Charles Crisp
- Executive Producer Darapen Vongsa-nga
- Head of Production Gemma Priggen
- Producer Juliette Harris
- Production Designer Christopher Melgram
- DP Adric Watson
- Editor Lainy Black
- Edit Producer Ruth Minkley
- Post Senior Producer Alizee Levrino
- VFX Lead Katie Rhodes
- VFX Supervisor Guillaume Weiss
- Colorist Richard Fearon
- Audio Producer Suzy MacGregor
- Sound Engineer Dugal Macdiarmid
Skin care brand E45 is amplifying transgender, non-binary and gender diverse people with this soulful and beautifully-directed spot by Academy’s Sophia Ray.
Conceived by T&Pm, the film, titled This Is Me. This Is My Space., centres around bathrooms as safe, private spaces for LGBTQ+ people to heal and prioritise comfort and self care. Ray follows a diverse cast of trans women as they apply E45 products, highlighting with honesty and sensitivity both the painful and joyful realities of living in changing skin.
The campaign has won the annual Channel 4 Diversity in Advertising Award, will be backed by over £1 million worth of commercial advertising airtime across the Channel 4 network.