NY Lottery encourages players to Spend More Time With Their Numbers
Spot crafted by McCann New York and directed by Aaron Ruell from Sanctuary Content.
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When it comes to playing the New York Lottery, everybody has their favorite numbers. Lucky numbers. Birthdays. Anniversaries.
With the newly re-branded Twice Daily Games from the New York Lottery, those players now have two chances a day to play their numbers. Win4, NUMBERS and Take 5 are easy to play draw games that always deliver a reliable dose of optimism.
To encourage players to Spend More Time With Their Numbers, agency McCann New York brought those numbers to life in a :30 spot directed by Aaron Ruell from Sanctuary Content.
The spot features New Yorkers hanging out with their numbers in routine yet charming situations. But in this case, those numbers are larger-than-life, multi-colored, furry creatures. The story is a simple demonstration of the excitement Twice Daily Games can add to the everyday. The campaign is being carried across TV, radio, OOH, print, social and digital executions.
Credits
powered by
- Agency McCann/New York
- Production Company Sanctuary Content
- Director Aaron Ruell
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Credits
powered by
- Agency McCann/New York
- Production Company Sanctuary Content
- Director Aaron Ruell
- Junior Copywriter Alec Reda
- Junior Art Director Lyns Descardes
- Music Producer Colleen Dahlstrom
- Chief Production Officer Aaron Kovan
- Creative Director Annie Elliott
- Executive Creative Director Mat Bisher
- Executive Producer Andrea Kaye
- Executive Producer Cindi Blondell
- Group Creative Director Jason Ashlock
- Group Creative Director Dominick Baccollo
- Group Creative Director Dan Kim
- Junior Art Director Mikey Bready
- Senior Art Director Antony Rush
- Senior Copywriter Noah Benezra
- Senior Producer Chance Bassett
- Production Co. Craft New York (In-House at McCann/New York)
- DP Jeffrey Kim
- Edit Company NO6
- Editor James Duffy
- Color Company Company 3/New York
- Music Company Duotone Audio Group
- Audio Post Sonic Union
- Executive Music Producer Eric David Johnson
Credits
powered by
- Agency McCann/New York
- Production Company Sanctuary Content
- Director Aaron Ruell
- Junior Copywriter Alec Reda
- Junior Art Director Lyns Descardes
- Music Producer Colleen Dahlstrom
- Chief Production Officer Aaron Kovan
- Creative Director Annie Elliott
- Executive Creative Director Mat Bisher
- Executive Producer Andrea Kaye
- Executive Producer Cindi Blondell
- Group Creative Director Jason Ashlock
- Group Creative Director Dominick Baccollo
- Group Creative Director Dan Kim
- Junior Art Director Mikey Bready
- Senior Art Director Antony Rush
- Senior Copywriter Noah Benezra
- Senior Producer Chance Bassett
- Production Co. Craft New York (In-House at McCann/New York)
- DP Jeffrey Kim
- Edit Company NO6
- Editor James Duffy
- Color Company Company 3/New York
- Music Company Duotone Audio Group
- Audio Post Sonic Union
- Executive Music Producer Eric David Johnson
