Nuggets of truth

Created by French design and animation studio H5 for the environmental charity, this impactful film employs a reverse narrative to explore the production of the feed used to feed the animals that feed us.

Europe imports millions of tons of soy each year for animal feed – a mass production line that is linked to the destruction of precious forest eco systems in South America. 

Choosing the low-carbon option of not shooting, H5 used archive footage skillfully edited by Yann Malcor and directed by H5 co-founder Ludovic Houplain. 

Set to the edgy electronica of DJ Étienne de Crécy, the spot conveys the destructive madness of this unsustainable type of food production.