Now Only Happens Once with ​​Chase Sapphire Reserve

The campaign showcases the incredibly powerful currency of Sapphire Reserve points, benefits and perks by bringing to life how this value translates into meaningful life experiences that force you into the present. 

Michael B. Jordan has partnered with Sapphire as a co-storyteller, sharing the ways Sapphire Reserve helps unlock the wonders of traveling the world, ultimate foodie experiences and unique adventures.

Also in the spot, you’ll see acclaimed artist Anderson .Paak, brilliant chefs Sophia Roe and Melissa King, and master wellness and self-care educator Devi Brown. You’ll also hear the musical stylings of Anderson .Paak, who composed an original score aimed to give viewers the surround-sound Sapphire experience, immersing them in the campaign.

Directed by Fleur Fortuné of Iconoclast, who adds edge and effortless style to the work while transporting viewers to another time and place. Fortuné brought on Oscar-winning cinematographer Hoyte van Hoytema, renowned for pushing the boundaries in cinematography in works such as Nope, Dunkirk, Interstellar and Her. Together, van Hoytema and Fortuné used prismatic lighting to signal Jordan's journey from one transformative experience to the next, powered by Chase Sapphire Reserve.

Anderson .Paak also composed a custom score for the film that blends together seamlessly with his live performance in it.