Not To Scale go nuts for peanuts
A colourful series of stop motion films created by Special US for the National Peanut Board put the pantry staple legume at the centre of sports and social life.
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Credits
View on- Agency Special Group/New York
- Production Company Not To Scale
- Director Anthony Farquhar-Smith
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Credits
View on- Agency Special Group/New York
- Production Company Not To Scale
- Director Anthony Farquhar-Smith
- Founder/Executive Producer Dan O'Rourke
- Production Design Yamination Studios
- Art Director Drew Roper
- Production Design Producer Juliet Carmen Teksnes
- Stop Motion Animator Anthony Farquhar-Smith
- Color Freefolk
- Sound/Music Yessian/Detroit
- Sound/Music Yessian/New York
- Audio Chief Creative Officer Brian Yessian
- Executive Audio Producer Chris Heidman
- Head of Audio Production Michael Yessian
- Audio Producer Lars Makie
- Audio Producer Jon Mackey
- Sound Designer/Audio Mixer Jacob Wolfe
- Studio Clapham Road Studios
- President Shannon Nunn
- Executive Creative Director Estefanio Holtz
- Executive Creative Director Kasia Canning
- Executive Producer Regan Wallace
- Creative Director Rodrigo Burdman
- Head of Design Anne Nunez
- Senior Producer Hayley Danke
- Executive Producer Dan Sormani
- Producer Edward Tull
- Lead Model Maker Fung Ye Tsang
- Character Designer Kristian Antonelli
- DP Simon Paul
- Editor Scott Devenport
- CG Lead Stefan Brown
- Stop Motion Animator Tom Edgar
- Stop Motion Animator Max Martin
- Colorist Duncan Russell
- Composer Chris Rizzo
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Special Group/New York
- Production Company Not To Scale
- Director Anthony Farquhar-Smith
- Founder/Executive Producer Dan O'Rourke
- Production Design Yamination Studios
- Art Director Drew Roper
- Production Design Producer Juliet Carmen Teksnes
- Stop Motion Animator Anthony Farquhar-Smith
- Color Freefolk
- Sound/Music Yessian/Detroit
- Sound/Music Yessian/New York
- Audio Chief Creative Officer Brian Yessian
- Executive Audio Producer Chris Heidman
- Head of Audio Production Michael Yessian
- Audio Producer Lars Makie
- Audio Producer Jon Mackey
- Sound Designer/Audio Mixer Jacob Wolfe
- Studio Clapham Road Studios
- President Shannon Nunn
- Executive Creative Director Estefanio Holtz
- Executive Creative Director Kasia Canning
- Executive Producer Regan Wallace
- Creative Director Rodrigo Burdman
- Head of Design Anne Nunez
- Senior Producer Hayley Danke
- Executive Producer Dan Sormani
- Producer Edward Tull
- Lead Model Maker Fung Ye Tsang
- Character Designer Kristian Antonelli
- DP Simon Paul
- Editor Scott Devenport
- CG Lead Stefan Brown
- Stop Motion Animator Tom Edgar
- Stop Motion Animator Max Martin
- Colorist Duncan Russell
- Composer Chris Rizzo
With the help of Special Group and production company Not To Scale, The National Peanut Board (NPB) is revamping the humble legume’s reputation with this charming campaign titled It’s Not Nuts. It’s Peanuts.
In a series of surreal miniature stop-motion films directed by Anthony Farquhar-Smith, NPB puts peanuts at the centre of culture, championing their health benefits and ability to fuel a whole host of activities from peanut butter diving to smoothie spas.
Farquhar-Smith, director, added: “The scale was minuscule, and it took an extremely talented team to pull it together, from the painters who coloured each of the 800 figurines by hand to the camera department who had to use several specialist lenses to capture all the action.”
