Not To Scale and Engine bring E.ON Next characters to life

Character specialists Ronda took the charm of the E.ON Next characters to the next level in this dynamic and colourful spot.

This new sub-brand for E.ON symbolises their dedication to sustainability, with each character relating to a renewable energy source and reinforcing the positive change that E.ON is focusing on for now and for the future of our planet.

To set the right tone of voice for this project & using symbols that are universally associated with sustainable power, Not To Scale directors Ronda added to the charm and likeability with full frame shots, depth and fast transitions, bringing these fun and bouncy characters, brimming with personality to our screens nationwide.

E.On – E.ON Next

Credits

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Agency Engine/London
Production Company Not To Scale
Director Santiago Graziano

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Credits

powered by

Agency Engine/London
Production Company Not To Scale
Director Santiago Graziano
Animation Not To Scale
Animation Ronda
Director/Animator Fernan Graziano
Director/Animator Miguel Cesti
Producer Rebecca Little

Producer Ines Palmas
Assistant Producer Olive Andrews
Creative Hugo Isaacs
Creative Chris da Roza
Creative Director Ross Newton
Producer Laura Melville

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Character animation is one of our greatest joys, we love bringing them to life and giving them unique personalities

Beginning with E.ON Next’s bright colour palette, Ronda explored the character design through a simple, colourful aesthetic with the necessary added elements to give context to the characters and the brand film. Combined with the use of cel animation, this approach created a stylish film that is engaging & fun for the audience.

'We wanted to create a first TV spot for E.ON Next and tell their sustainable story in a fun and engaging way, so we asked Ronda and Not to Scale to help. By injecting heaps of warmth, charm and personality into our little gang of characters, they created a launch ad that really stands out and sets the perfect tone for this new brand.’ - Ross Newton, Engine.