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Norsk Tipping – For the Mediocre

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In this charming campaign created by Try and directed by Martin Werner through Bacon, Norwegian gambling brand Norsk Tipping pays tribute to feelings of joy and community in mediocracy

Endearingly titled For The Mediocre, the film uses the same tropes as typical sports ads: close-up, slow-motion shots building anticipation for moments of athletic and theatrical greatness... which never happen. 

Instead, a singer hits a bum note, a basketball drifts wide of the hoop and a diver bellyflops into the pool. Werner presents each moment with warmth rather than ridicule, celebrating those who play for the joy of it, not the glory. 

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