No-frills flying in the age of the not-so-Wright Brothers
MullenLowe’s comic 1920s-style campaign for JetBlue shows how not to do customer service.
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Credits
powered by
- Agency MullenLowe/Boston
- Production Company Ruffian/Los Angeles
- Director Tim Bullock
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Credits
powered by
- Agency MullenLowe/Boston
- Production Company Ruffian/Los Angeles
- Director Tim Bullock
- Creative Director Myles Allpress
- Creative Director Ben Salsky
- Art Director Ian Todd
- Executive Producer Brian Smith
- Executive Producer Robert Herman
- Production Designer Chris Oddy
- Editor Grant Surmi
- VFX MPC/New York
- DP Jan Velicky
- Colorist Jean Clement
Credits
powered by
- Agency MullenLowe/Boston
- Production Company Ruffian/Los Angeles
- Director Tim Bullock
- Creative Director Myles Allpress
- Creative Director Ben Salsky
- Art Director Ian Todd
- Executive Producer Brian Smith
- Executive Producer Robert Herman
- Production Designer Chris Oddy
- Editor Grant Surmi
- VFX MPC/New York
- DP Jan Velicky
- Colorist Jean Clement
Ever had your spirit, and spine, nearly broken by a bucket-shop flight experience?
In this age of cheap and not-so-cheerful travel, an airline would do well to distinguish itself from the economy pack, which this charming vintage ad does very well.
The campaign – comprising a main spot, plus a some hilarious 15-second silent-movie style clips – was directed with his usual flare for comedy by Tim Bullock through Ruffian and highlights JetBlue's superior air service in contrast with the fictional shoddy service run by a couple of scoundrels, the Alright Brothers.
JetBlue – Just Alright Doesn’t Fly Here – Just Alright Beginnings
JetBlue – Just Alright Doesn’t Fly Here – Customer Disservice
JetBlue – Just Alright Doesn’t Fly Here – Seatbacks to Kneecaps!
JetBlue – Just Alright Doesn’t Fly Here – Airplanes Aren’t Cafeterias!
JetBlue – Just Alright Doesn’t Fly Here – Customers Come Last
JetBlue – Just Alright Doesn’t Fly Here – Questionable Practices
