Nissan launches The Electric Rebellion campaign

Nissan launches its new campaign The Electric Rebellion hand by hand with Terán TBWA and with the production of Landia México. 

The new film, directed by Francisco Paparella, presents the benefits of e-Power technology.

With its new e-Power campaign, Nissan addresses non-conformists who want to change mobility towards the new electric power and invites us to join the new engine of change that is coming to revolutionise automotive history.

“It was a pleasure to work with Terán TBWA and Nissan again, because they are an agency and client that are not afraid of taking risks knowing that they will achieve good results" said Francisco Paparella, Director of the campaign.

"In this piece the challenge was to find a way to portray the electric energy in a visually attractive and innovative way, to achieve a vibrant piece full of power.”