​Estrella Jalisco introduces Vive Tu Estrella

Estrella Jalisco, the beer brand with over 100 years of Mexican brewing tradition, is introducing a “Vive Tu Estrella” grant to empower one person to pursue their true life’s passion. 

The grant is part of Estrella Jalisco's new Vive Tu Estrella advertising campaign from Greenpoint Pictures, which challenges its community to dare to live their lives authentically.

The campaign includes 6, 15 and 30 second videos that spotlight the courage of first generation Mexican Americans who dare to “live their star” by being true to who they are in a collection of powerful vignettes, including a baile sonidero with a performer who boldly asserts his own style and an aspiring chef who proudly shows off his skills to his family.

According to a Pew Research study, Hispanics, especially first generation Mexican-Americans are among the most likely to be employed in the U.S., with 80 percent holding a job. However, according to the Urban Institute, the average working Hispanic American is more likely than other racial or ethnic groups to hold a low-skilled job, which correlates with lower job satisfaction across the board.

With the “Great Resignation” in full effect, and surveys reporting that over 50% of Hispanic workers are planning to change their career or resign their job this next year, Estrella Jalisco is giving away a $100K grant, worth about twice the average American’s salary. The goal? To supply one person with the peace of mind to truly “live their star.” One person will win the contest, and we hope many will find the inspiration to chase their dreams.

"At Estrella Jalisco, we want to support the bold, the authentic, and the daring within our community. That’s why we'e excited to launch our "Vive Tu Estrella Grant" which is tailored to empower one lucky winner to live out their true passion and career goals,” says Kelsey Willis, Brand Director of Estrella Jalisco at Anheuser-Busch.

To provide the winner of the “Vive Tu Estrella” grant with the tools necessary to pursue their true calling in life, Estrella Jalisco is partnering with The Hispanic Alliance for Career Enhancement (HACE), a national nonprofit dedicated to the employment, development, and advancement of current and aspiring Latino professionals.