Nike's celebration of motherhood

Created by Wieden+Kennedy London, Nike's latests spot, called The Toughest Athletes, celebrates the relationship between sport and motherhood through the lens of more than 20 mothers across various stages of their pregnancy and postpartum journeys.

The powerful film stars sportswomen including Serena Williams, Alex Morgan, Perri Edwards, Bianca Williams, Shelly-Ann Fraser-Pryce and Nia Ali, alongside everyday female athletes. Filmed during the global pandemic, the spot was compiled from more than 22 hours of footage shot by the mothers featured and their friends and families, with each respective shoot directed via Zoom to keep each person's health and safety a priority.

The film has been launched to highlight Nike's first dedicated maternity collection, Nike (M). In addition to the new collection, Nike also partnered with pre- and post-natal exercise expert Jane Wake to create four audio guided workouts specifically for motherhood, in the Nike Run Club app.