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Nike – Own The Floor

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Director Ben Dean's latest spot for Nike gives a handful of divergent dancers space to express themselves in both words and motion.

Backed by an eclectic score and insightful talking heads, Own The Floor celebrates the power and freedom in movement (whilst looking seriously agile in the process).

Shot through production company Freenjoy, Dean's film embraces its iconic locations and performers with a playful camera, which almost has as good a set of moves as the people it captures.

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