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Nike – Beads vs Balls

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Ilana Glazer, of Broad City fame, hits the streets with a spirited slice of humour in this new Nike Joyride campaign through Megs and Shamus Portland

Produced by Caviar LA and directed by Marielle Heller, the series of three spots highlight the shoe’s unique benefits through the eyes of our reluctant runner. 

In one spot [above], Glazer makes contact with some runners while sitting on her stoop, while in another [below], she asks the crucial question about running, "what's in it for me?". Then, in a third [below], and with Brooklyn’s Fort Greene neighbourhood as the backdrop, Glazer pounds the pavement in her quest to track down the meaning of the term “runner's high”. 

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