New York Lottery grande bodega boogie

New York Lottery – Sounds Grande

Credits

Agency McCann/New York
Production Company London Alley
Director Christian Breslauer

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Credits

Agency McCann/New York
Production Company London Alley
Director Christian Breslauer
Executive Producer Sandy Haddad
Executive Producer Matthew Kauth
Producer Robert Smyth
Editorial London Alley
Editor Luis Caraza

Color Company 3/New York
Colorist Matt Osborne / (Colorist)
VFX Mathematic
Executive Producer Hadi Dahrouge
VFX Producer Jeremy Dumetre
Sound Sonic Union
Sound Designer/Audio Mixer Rob McIver
Executive Audio Producer Justine Cortale

Assistant Audio Mixer Alex Thiel
Sound Producer Gina Petrarca
Music Jingle Punks Music
Executive Creative Director Matt Chambless
Chief Creative Officer Shayne Millington
Global Executive Creative Director Pete Johnson
Creative Director Jacopo Biorcio
Group Creative Director Danny Price

Creative Director Jessica Bass
Creative Director Talia Rapp
Art Director Maria Useche
Copywriter Isabelle Leon
Art Director Gabby Gonzaga
Copywriter Kayla Andersen
Head of Design Matt van Leeuwen
Design Director Emely Perez

Designer Chocho Jihye Han
Designer Inkyung Hur
Executive Producer Crissy Cicco
Senior Producer Matt Silverman
Creative Director Francisca Del Basto
Copywriter Cesar Davila
Music Licensing Jamie Jou
Music Producer Colleen Dahlstrom

Music Producer Madison Rowe
Assistant Director Pierre Cailliarec
Production Designer Kristen Vallow
DP Federico Tamburini
Head of Post Production Ivan Ovalle
Assistant Editor Chloe Scrushy
VFX Supervisor Vincent Blin
VFX Producer Minh Ly

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Bodega-life must be full of colourful characters, but few would be as endearing as the joyful protagonist of this new spot from McCann New York.

Promoting the New York Lottery's new GRANDE Scratch-Off Games, Sounds Grande sees our humble shopkeeper turn into a singing sensation at the mere mention of the card's name.

Directed with pop-promo flair by London Alley's Christian Breslauer, who manages to get his endearing lead to appear in the most random of places, this lovable execution makes for an engaging launch.