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The 60-second spot, First to Real Time, opens with a montage of individuals and objects associated with speed, ranging from runners and jockeys to racecars and train wheels.

The narration addresses our world’s fixation with speed and how, the faster it goes, the faster we need to make it go. This outlook has driven innovation after innovation for centuries, culminating in “the era of real-time” with the launch of the new Verizon 5G Ultra Wideband. Now that Verizon has introduced this new technology, available on the Samsung Galaxy S10 5G, users can be “first to share in real-time,” capturing moments that matter, playing console-quality multiplayer games on the go, and experiencing AR that feels like reality. 

The spot ends by saying “5G will change everything. It is now in your hands.”  The campaign underscores how 5G will change everything, fostering a more connected world and cementing Verizon’s position at the forefront of the next technological revolution.

The spot was directed by Max Malkin and produced by PRETTYBIRD.

Verizon – First To Real Time

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