New spot from Motion Blur for Norsk Tipping
The new spot inspired by the Winter Olympics focuses on the importance of skiing in Norway.
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Directed by Harald Zwart with TRY and produced by Motion Blur, the new ad is inspired by the fact that throughout history, Norway has racked up most medals in the Winter Olympics, with USA in a distant second place.
As Norway yet again dominates this year’s competition, on course to beat their own record of 14 gold medals, Norwegian agency TRY has made new ads that bring Americans to the table and ask one simple question: How?
Whilst Norwegians know it boils down to hard work and an inclusive approach to sports, most Americans wouldn’t even have heard of some of the sports Norway excel in, such as Biathlon and Nordic Combined.
Credits
View on- Agency Try/Oslo
- Production Company Motion Blur
- Director Harald Zwart
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Credits
View on- Agency Try/Oslo
- Production Company Motion Blur
- Director Harald Zwart
- VFX Gimpville
- Art Director Sebastian Rasch
- Art Director Lars-Kristian Harveg
- Copywriter Mads Krogh
- Copywriter Jonas Gronnern
- Executive Producer Nina Lorentzen
- DP Jon Gaute Espevold
- Colorist Jean-Clement Soret
- Colorist Yoomin Lee
- Executive Post Producer Ellora Soret
- Sound Designer Andreas Waag Martinsen
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Try/Oslo
- Production Company Motion Blur
- Director Harald Zwart
- VFX Gimpville
- Art Director Sebastian Rasch
- Art Director Lars-Kristian Harveg
- Copywriter Mads Krogh
- Copywriter Jonas Gronnern
- Executive Producer Nina Lorentzen
- DP Jon Gaute Espevold
- Colorist Jean-Clement Soret
- Colorist Yoomin Lee
- Executive Post Producer Ellora Soret
- Sound Designer Andreas Waag Martinsen
The ad follows three guys as they discuss and imagine the truth behind Norwegian success from a uniquely American point of view: A society in which everyone skis, and how Norway rigs the Olympics to fit around their one skill: Skiing.
The films are part of a campaign that positions Norsk Tipping (The National Norwegian Betting company) as the experts on Norwegian sports, of which they’ve been an integral part of since 1948, as they work to fend off the competition from international betting companies, and their increased popularity in the Norwegian market.
