New Rules music video from Greatcoat Films

"The themes of Pasta are so important to highlight, [as] pressure and anxiety as a result of negative social media exposure is an issue that so many young people struggle with. [My intentions was] to help the guys shout about these issues by making a uniquely stylised video to support the track.

I wanted to create a striking performance video with a stylised twist - performances that cascade and flow through the screen, mimicking the ebb and flow of the visual information that passes through the screens of our devices.” - Gemma Yin, Greatcoat Films.

“It was a brilliant experience working with the super talented Gemma Yin and the Greatcoat team. From receiving the treatment to the first draft coming over, Gemma had the perfect vision for really highlighting the meaning of the song. The use of the simple performance, edit and mixed media was perfect to really hone in on the feeling of the digital world that can be very overwhelming. It’s a very important message and we needed to make sure that the subject was dealt with in a thoughtful way, and Gemma perfectly achieved that.” - Rosie Deane, Modest Management.