Explore creates new comedy content for Go Rving

Commercial production company Explore is creating award-winning commercials & digital content for advertisers, and was awarded and recently completed the production of a nationally distributed digital content ad for Go RVing.

Stubborn Camper is a comedic take on the differences between camping in a tent vs. an RV. Explore worked directly with the marketing team at Go RVing, and were given a loose outline of the concept.

LA-based director Brendan Beachman wrote the script and then directed the commercial. Shot in December in the Santa Monica foothills, the commercials follow two couples who take vastly different approaches to how they camp in the great outdoors. One couple has chosen to bring an RV. The other couple struggles to setup a tent before nature's elements arrive in an onset of progressive plagues. Rain, fire, wind, and  mosquito effects were all needed and everything was successfully captured practically except for mosquitos which were added in post.

Casting was done through RMB Casting in Venice, California and acting talent were all based in Los Angeles. 

Post-production was completed at Explore's editing suites in Chicago. Finish was completed using Nice Shoes for color, Dan Bewick for mix/sound design, and VFX / final finish were completed in- house.

"Let's face it: being outside is wonderful, but you can only tent-camp so long without running into trouble, just like our characters" says Explore's Executive Producer, Jeremy Pinckert. 

"It's nice to havea roof over your head when you sleep. We're excited to once again partner with Go RVing to create digital content which has a nationwide reach."